Senior Manager, Customer Marketing Programs

Siemens is a global company focused on technology, community, and sustainability. They are seeking a Senior Manager for Customer Marketing Programs to develop and implement customer marketing strategies and drive cohesive customer experiences.

Responsibilities:

• Refine, structure and continuously improve customer marketing engagement programs designed for sustained awareness, engagement and enhanced audience experience
• Reimagines customer and user experience to include in-person and virtual high value connectivity, product education, feedback and insights collection
• Develops customer marketing function and help streamline and grow advocacy program
• Collaborate with content and creative, product marketing, customer success and technical experts to develop compelling messaging, value propositions, and resources that resonate with across the customer lifecycle to highlight benefits, features and solutions to improve their operations
• Work closely with teams across the organization to ensure cohesive branding and communications across the customer experience lifecycle and align on retention and expansion goals
• Drive customer marketing, advocacy and/or community support with ongoing improvement
• Builds and supports data-led selection, execution, and evaluation of customer experience and lifecycle journey programs
• Manages program budget with diligence and efficiency, forecasting and reconciling costs associated with customer engagement
• Proactively build and maintain a comprehensive living calendar of all customer experiential touchpoints, indexed by purpose and audience
• Ensure customer marketing programs, especially product or service issue communications, are timely and relevant
• Establish and/or validate baselines for critical metrics
• Tracks, analyzes, and reports on the effectiveness of all program initiatives with partnership across the organization to provide meaningful input in marketing operations planning and reporting (monthly, quarterly and annual)
• Applies data-driven insights to proactively identify areas for improvement and implement optimization strategies to improve return on investment
• Guide and support customer communications and advocacy marketing with management of a seasoned professional and cross-departmental project contributors
• Collaborate closely with leaders from content, creative and brand strategy and communications for approach and messaging alignment
• Coordinate across all marketing functions to provide integrated results-oriented and customer experience-first guidance and contributions to awareness, education, demand, retention, expansion and referral plans and measures

Requirements:

• 7+ years of progressive experience in marketing and/or communications, with an emphasis on customer marketing and user engagement
• 2+ years of leadership of a team/project team capacity that includes support for professional growth and development of others
• Proven experience in developing, executing, and optimizing audience engagement programs
• Familiarity with building and growing customer marketing functions and creating always on engagement, referral, retention and expansion
• Corporate customer groups and user communities including advocacy and loyalty efforts
• Exceptional written communication skills, with a keen eye for detail, grammar and style
• Proven ability to create and edit content to ensure a conveying a compelling customer-first value proposition with clarity and adherence to brand/messaging/tone and style guidelines
• Excellent analytical skills with the ability to interpret complex data, derive actionable insights, and drive continuous improvement
• Exceptional communication and presentation skills, with the ability to articulate complex marketing strategies and performance results clearly and concisely to diverse audiences, including senior executives
• Bias toward informed action and strong initiative to own the identification and implementation of channel improvement strategies
• Innate organization strength with an ability to prioritize efforts based on relevance and impact
• Ability to work independently and collaboratively in a remote team environment
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience
• Demonstrated experience building or maturing a customer marketing or advocacy function, creating scalable, always‑on engagement programs
• Proven ability to collaborate and influence across a matrixed organization, driving alignment with content, creative, product marketing