Group Category & Marketing Strategy Manager

HARMAN International is a technology leader focused on innovation, inclusivity, and teamwork. The Group Category & Marketing Strategy Manager will provide strategic leadership to drive long-term growth and category excellence, partnering with various teams to develop global marketing strategies that align with enterprise objectives.

Responsibilities:

• Develop global category and portfolio strategies, identifying 'big bet' growth opportunities through robust segmentation, market analysis, and strategic frameworks
• Guide strategic planning cycles, recommending targets, KPIs, brand roles, and budget allocations across categories, brands, and products
• Lead the creation of long-term category strategies that are adaptable to regional market dynamics and consumer needs
• Act as a trusted business partner to regional Sales and Marketing teams, integrating commercial strategies and market insights into a coherent global marketing strategy
• Ensure alignment between regional and global marketing strategies and their connection to Harman’s enterprise strategy
• Partner with regional marketing teams to translate global strategies into qualitative and quantitative objectives and initiatives
• Support analyzing and drive distilling the market forces that are impacting the category today and tomorrow
• Identify opportunities that will grow the category or enable growth in the category and manage category development through tools, processes, and templates Assess the attractiveness and attainability of category growth opportunities and feed category growth story and growth opportunities into the BU roadmap
• Own creation of opportunity blueprint required to realize the opportunity across the marketing mix, informing Category Strategy and HTW strategy
• Collaborate with brand teams on strategic initiatives by informing about market enablers and barriers and competitive forces and brand growth plan and campaigns
• Collaborate with regional category & marketing planning to tailor category strategies to local market conditions and ensure fit-for-purpose execution
• Represent Marketing in the GTM triangle in early phases of GTM process
• Support HTW draft with category and consumer insights
• Collaborate with GTM team on finalizing HTW strategy and product and pitch deck
• Design and implement a recommendation framework for global targets and KPIs based on market attractiveness and cost of playing
• Co-manage regional marketing investment balance with regional leaders to optimize long-term success
• Enable regional GMs and marketing leads to prioritize key business challenges and opportunities, driving efficient resource allocation
• Contribute to annual marketing planning cycles, ensuring strategies are fact-based, investment-optimized, and aligned across global and regional teams
• Ensure consistent execution and integration of category and portfolio strategies across all touchpoints

Requirements:

• Proven leadership experience in global marketing strategy, category management, or portfolio strategy roles
• Strong analytical and strategic thinking skills with the ability to synthesize complex data into actionable insights
• Demonstrated success in cross-functional collaboration and influencing senior stakeholders
• Experience influencing multiple teams and driving performance across diverse markets
• Excellent communication and presentation skills; ability to translate strategy into compelling narratives
• Leadership experience in B2B2C or premium brand environments, especially in tech industry / consumer electronics
• Demonstrated success in leading teams through cultural integration in fast-changing business environments
• Known for introducing structured frameworks or innovative approaches to resolve entrenched challenges and unlock enterprise value