Regional Marketing Manager - North America (East Coast Based)

Emnify is seeking a dynamic and results-driven Regional Marketing Manager to drive pipeline growth, market visibility, and customer engagement across North America. The role focuses on developing and executing marketing strategies that align with global objectives and support customer expansion in the region.

Responsibilities:

• Develop and own the regional marketing plan aligned with global strategy, North American sales objectives, and ARR growth targets
• Execute integrated campaigns tailored to North America, leveraging ABX, digital marketing, events, and partner programs
• Ensure effective localization of global messaging and content for cultural and regulatory nuances
• Drive measurable pipeline contribution through targeted demand generation, field marketing, and ABX initiatives
• Manage regional campaigns across multiple channels (digital, webinars, events, content syndication, paid media)
• Partner with Sales Development, Account Executives and Customer Success to optimize lead flow, conversion, and ROI
• Plan and deliver regional events (such as trade shows, industry conferences, executive roundtables, partner events)
• Build thought leadership opportunities for emnify in the North American market
• Support & drive customer advocacy programs, including North American case studies and speaking engagements
• Own reporting for North American marketing performance (pipeline, MQLs, SQLs, spend efficiency)
• Use data-driven insights to refine campaigns, optimize spend, and increase pipeline velocity
• Track regional market trends, competitor positioning, and customer needs to adapt go-to-market strategy

Requirements:

• 5–8+ years of experience in B2B marketing, ideally in SaaS, telecom, cybersecurity, or cloud
• Proven track record of driving pipeline growth and executing integrated marketing programs across North America
• Strong knowledge of ABM/ABX and field marketing best practices
• Experience running events, webinars, and executive programs at scale
• Basic familiarity with regional compliance and data privacy regulations
• Excellent project management, communication, and stakeholder alignment skills
• Demonstrated experience with or strong enthusiasm for incorporating AI and automation into marketing (e.g., using tools like Jasper, ChatGPT, Drift, Mutiny, 6sense, or Salesforce Einstein)
• Comfortable experimenting with emerging technologies to drive smarter decision-making and content personalization
• Hands-on experience with marketing automation (such as HubSpot, Marketo) and CRM (e.g., Salesforce)