Luma HealthRemote
Strategic Business Development Manager
United States of America
Full-time
2 weeks ago
$60,000 - $95,000 USD
H1B Sponsor Likely
Key skills
Account-Based MarketingPipeline GenerationStrategic Outbound ExecutionEnterprise Account ManagementCreative Problem SolvingOrganizational SkillsSelf-MotivationGoal OrientationCS3Sales
About this role
Luma Health is a company dedicated to simplifying healthcare access and improving patient experiences. They are seeking a Strategic Business Development Manager to create a high-quality pipeline into Enterprise accounts, focusing on generating meetings that convert to qualified opportunities through strategic outbound execution.
Responsibilities:
- Own and build Account-Based Marketing strategies for your target accounts
- Develop creative, multi-channel plays in partnership with Demand Gen and your Enterprise AE to drive engagement with high-value buyers
- Research and map account structures, pain points, and buying committees to tailor messaging by account type, buyer role, and product fit
- Execute strategic outbound across enterprise health systems, maintaining a >20% call-to-meeting conversion through personalized outreach
- Engage VP and C-suite buyers to create S1 opportunities that convert to S2 and S3, targeting a 20%+ S1-S3 conversion rate
- Pipeline generation success is graded off the number of meetings booked that are performed and move to later stages in the sales cycle
- Activity Benchmarks — These are guidelines, not hard targets
- Time allocation should flex based on what will generate the highest-quality pipeline:
- Strategic calls with ~20% conversion
- Email/LinkedIn outreach to engaged campaign contacts
- Account research and custom messaging development
- Deal coordination touchpoints to maintain pipeline velocity
Requirements:
- Create high-quality pipeline into Enterprise accounts through strategic outbound execution
- Own pipeline creation and acceleration, building creative ABM strategies
- Generate meetings that naturally progress to qualified opportunities
- Create new Stage 1 opportunities (book qualified ICP meetings) that convert to Stage 2 and Stage 3 pipeline
- Maintain a >20% call-to-meeting conversion through personalized outreach
- Engage VP and C-suite buyers to create S1 opportunities that convert to S2 and S3
- Deeply curious about accounts, industries, and problems
- Self-motivated and goal oriented
- Organized and able to run multiple workstreams
- Creative and strategic in building an ABM plan
- Accountability to pipeline outcomes (S2/S3)