Marketing Manager

The American Heart Association, founded in 1924, is dedicated to combating cardiovascular disease and ensuring a healthier future for all. They are seeking a Marketing Manager to lead marketing efforts for health care quality improvement programs, oversee strategic planning, and manage vendor relationships. This role involves coordinating cross-functional teams and executing various marketing strategies to enhance program visibility and effectiveness.

Responsibilities:

• Develop, modify, and implement marketing plans (inclusive of financials), in coordination with the other members of the team, which support the overall strategic plan
• Coordinate with cross-functional teams on development and subsequent success of healthcare professional quality improvement products. Provides input and supervises development of campaigns and associated materials
• Oversee the marketing strategy for the platform, digital marketing, in close collaboration with Communications, Science, Branding and Legal departments. Leverages market research to measure the effectiveness of, and customer satisfaction with products. Develop periodic reports and campaign reports delivered to sponsors and other stakeholders
• Act as a primary liaison to all internal departments and external vendors as needed to ensure that all projects remain on schedule to meet deadlines. Responsible for contracts/invoices with our vendors for projects and coordinating with internal and external channels to ensure project deliverables are met
• Coordinates and attends 2-4 national trade shows each year
• Other projects as assigned by the Marketing Director

Requirements:

• Bachelor's degree or equivalent experience
• 3 plus years of relevant experience
• Excellent written and oral communication skills
• Ability to multi-task, prioritize work assignments, be flexible in scheduling tasks, manage time effectively and meet deadlines
• Excellent computer skills, including experience with Microsoft 365 and Adobe Creative Cloud
• Ability to interact effectively and work collaboratively with both internal and external contacts at various levels
• Strong analytical skills with a demonstrated aptitude to utilize campaign metrics and trend analysis, research and other sources to turn data and information into actionable information
• Strong writing, presentation, and verbal communication skills
• Marketing, account management, and/or communication experience
• Ability to travel up to 10% local and overnight stay
• Account Management experience
• Marketing experience including familiarity with email marketing, social media, webpage development, SEO, paid promotion and tradeshow management. Video production experience is a plus
• Product/Brand Management experience
• Budget Oversight
• Agency Experience a plus