Key skills
Channel/vendor marketingDemand generation campaignsDigital marketing technologiesCybersecurity industry knowledgeAnalytical thinkingCommunication skillsTime-management skillsCollaboration skillsCommunicationSales
About this role
GuidePoint Security is a rapidly growing company providing cybersecurity expertise and solutions. The Partner Marketing Manager will lead the partner marketing strategy, collaborating with various teams to enhance partnerships and drive marketing initiatives through vendor partners.
Responsibilities:
- Lead the partner marketing strategy for the corporate marketing team to enhance partnerships and drive pipeline through campaigns, partner programs, communications and our partner program
- Collaborate closely with marketing, sales and Vendor Relations Management teams to create and execute cross-functional campaigns with vendor partners
- Build “to-partner” marketing campaign plans and content promoting the value of GuidePoint Security to the vendor community, including newsletters, value messaging, social media, webinars, case studies, blogs, surveys, PR, etc
- Partner with the events team to build the strategy around our strategic vendor events programs
- Develop sales plays in conjunction with marketing programs to align with strategic business objectives and growth initiatives
- Establish close working relationships with strategic vendors to collaborate on initiatives
- Evaluate and improve existing GTM marketing strategies with vendors
- Gather marketing campaign data, evaluate the impact of strategies and report the results
- Support vendor events strategy including planning, pre-event campaigns, onsite support and tracking of response metrics
Requirements:
- Minimum 5 years channel/vendor marketing experience in the cybersecurity space
- Demonstrable experience creating and executing demand gen marketing campaigns
- Strong written and verbal communication skills with exceptional attention to detail
- Excellent time-management and organizational skills - ability to manage multiple projects simultaneously while maintaining vendor satisfaction
- Exceptional analytical and strategic thinking skills
- Ability to collaborate and communicate effectively with cross-functional teams
- In-depth knowledge of current digital marketing technologies and techniques
- Knowledge of cybersecurity industry trends and solutions is desirable
- Up to 25% travel may be required
- Sedentary work
- Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
- Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day