Marketing Coordinator, Events & Media

Questex is a leading global events, media, and business information company that focuses on connecting suppliers and buyers effectively. The Marketing Coordinator will support event registration and marketing efforts through various digital channels while collaborating with internal teams to optimize event success.

Responsibilities:

• Drive registration for events through digital, social, partner/association channels, and more; work independently and in collaboration with the event marketing, sales and leadership teams
• Support marketing team with event and content messaging including email and social media
• Track, optimize and report on results for marketing initiatives; understand and self-motivate to work toward event registration/attendance/sponsorship/revenue goals
• Maintain event websites; work independently and in collaboration with event marketing, operations, sales and leadership teams
• Maintain the social media accounts for each event and publication within the group/as assigned. Proactively create content and use available resources to drive event registrations
• Help curate onsite experience(s) by actively contributing to teams that design and implement sponsorship opportunities, signage, activations and more
• Become an expert on the event and media product audiences and collaborate as necessary event marketing teams to define personas and effectively target
• Demonstrate continued curiosity in the Life Sciences & Healthcare vertical. Immerse yourself in the content, become intimately understanding of the audience, build relationships internally and be willing offer ideas within cross functional teams
• Primary elements to execute on in this role include:
• Email marketing
• Social marketing programming and deployment
• Audience profile marketing (messaging) in the context of their role
• Understanding the message and targets for the event & digital properties
• Onsite support and execution at the event with team (e.g., Fierce Pharma Week, Fierce Biotech Week, Health Payer, etc.)
• Leverage conference speaker content for social media and website

Requirements:

• Exceptional communication skills, both written and verbal
• Good interpersonal skills, willingness to learn and continue to grow
• Strong team player and ability to work well with others
• Attention to detail; diligent, proactive, organized, accountable, analytical, highly motivated team player, with strong project management skills
• Quick learner of new technologies, tools, and processes with ability to thrive in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlines
• Strong working knowledge of the entire Microsoft Office Suite
• Be a results-driven team player with a strong desire to exceed expectations
• Bachelor's degree in marketing, communication, management, or related field preferred but not required
• 2+ years of experience in marketing, advertising, or event support with client/customer-facing role preferred
• Ad agency, events, or media experience a plus
• Experience in Canva, Adobe Photoshop and InDesign preferred, but not required
• Experience with Omeda (email deployment) or similar marketing technologies is a plus (e.g., MailChimp, Eloqua, Active Campaign)