Aegon is focused on developing innovative retirement products, and they are seeking a Senior Product Manager to drive long-term strategy from inception to launch. The role involves managing existing product portfolios, analyzing market trends, and collaborating with various stakeholders to ensure profitable sales and customer-centric product ideas.
Responsibilities:
- Analyze market trends and competitive landscape to discern product opportunities and translate market conditions into valid value positions. Assist lower level staff as needed
- Research potential market opportunities; build the business case for product innovations by gathering distribution and consumer feedback, reviewing industry sales trends, and understanding demographic shifts/consumer preferences. Guide lower level staff as needed
- Define product features, competitiveness, profitability, sales goals and launch date. Drive collaboration across all functional areas as needed
- Conduct feasibility studies, research and development (R&D), and participate in labs to evaluate ideas. Drive collaboration with sales and margin analytics team and other business groups to conduct hypothesis testing and opportunity sizing; develop capabilities based assessments (CBA) and execution approach
- Partner with distributors, Marketing, Finance, IT and other key stakeholders to recommend product features, competitiveness, profitability, sales goals and launch dates
- Negotiate needs and bring consensus/closure to issues, and facilitate decisions on new business portfolio issues
- Ensure customer centric product ideas are efficiently sourced and prioritized. Work with margin analytics, marketing, sales and operations teams to build a strong pipeline for future product enhancements
- Develop and deliver presentations to communicate research outcomes; provide R&D results to senior management and peers to highlight strategic recommendations for new products and enhancements
Requirements:
- Bachelor's degree in a business related field or equivalent experience
- Four years of product development experience in the retirement industry
- In-depth knowledge of retirement features
- In-depth knowledge of retirement and marketing techniques
- Understanding of profitability metrics
- Analytical skills and attention to detail to perform market analysis, customer research, opportunity sizing, profitability assessments, and risk/legal/compliance assessments
- Communication and interpersonal skills to educate audience and advocate recommendations with team members and stakeholders at all levels of the organization
- Decision making skills to create scope and content for consumer market research, and use insights to develop product design and features
- Strategic thinker and facilitation skills
- Presentation skills to provide research data and recommendations to senior leadership
- Coaching skills to assist team members
- Advanced proficiency in MS Office (Excel, PowerPoint, Word)