Video Producer, B2B Marketing

Avetta is a company focused on transforming its marketing through video content. The Video Producer will develop and execute video strategies, manage production processes, and collaborate with various teams to create engaging video content that aligns with marketing goals.

Responsibilities:

• Develop and own comprehensive video strategy and roadmap for Avetta’s marketing organization—covering brand, product, demand generation, training, events, and social
• Define how video supports the buyer journey, internal storytelling, and external brand perception
• Establish clear KPIs for performance, engagement, and ROI
• Manage current tools and recommend and implement new video platforms, tools, and software
• Partner closely with brand, content, product marketing and demand gen leads to ensure video efforts align with strategic campaigns and narratives
• Partner with teams outside of marketing to align video processes
• Oversee and manage the full video production lifecycle: concepting, scripting, storyboarding, filming, editing, graphics, and post-production
• Serve as the primary hands-on producer/editor for key marketing videos—cutting and editing assets directly when and if needed
• Edit and format clips for multi-channel use (social, web, events, sales enablement, internal comms)
• Manage sound design, color grading, subtitles, and accessibility standards
• Ensure all content adheres to Avetta’s brand guidelines and visual identity system
• Translate complex solution stories into compelling demos, product launch and explainer videos
• Create compelling stories that show real customer impact and results
• Create campaign and paid media video assets that drive engagement and conversion
• Align messaging, tone, and style across marketing and product education videos
• Partner on sizzle reels, keynotes, and event openers
• Own the video asset library—storage, organization, tagging, and accessibility across internal teams
• Establish governance around AI use, rights management, licensing, and brand compliance
• Create repeatable processes for requesting, producing, and distributing videos across departments
• Manage video timelines, resource planning, and content calendars
• Manage the annual video production budget and allocate spend across in-house and outsourced work
• Manage external production partners, freelancers, and agencies as needed

Requirements:

• 4–8 years of experience in video production, content marketing, or brand communications
• Proven ability to plan, produce, and edit video content across formats (brand, product, social, event)
• Proficiency in industry-standard editing and motion tools
• Strong understanding of video production workflows, storytelling, and brand expression
• Experience evaluating and implementing video management and AI-assisted production tools
• Exceptional organizational skills with ability to manage multiple stakeholders and concurrent projects
• Strong collaborator with excellent communication and presentation skills