Content & Demand Gen Marketer

Sumble is a company that helps go-to-market teams win with deep account intelligence and signals that other data vendors can't provide. They are seeking a Content & Demand Gen Marketer to create compelling content and optimize demand generation strategies that convert attention into qualified pipeline.

Responsibilities:

• Compelling content: We have more ideas at Sumble that we can reasonably execute with a respectable degree of polish. Your job is to select the best ideas, try to out, and double-down on ones that work. This can be making 30-second teasers of our product for LI, creating a webinar series that goes out to thousands of sellers on how to be a better SDR/AE in 2026 etc. You will own both the strategy and execution here
• LinkedIn & Social Engine: Own Sumble's LinkedIn presence. Write and publish founder-voice posts, company posts, and engagement content on a consistent cadence. Build a repeatable social playbook that drives inbound
• Demand Gen Campaigns: Plan and execute multi-channel campaigns (paid social, email nurture, content syndication, retargeting) designed to generate and accelerate pipeline. Own the budget and the metrics
• Events & IRL Content: Own the content layer of our events strategy — from pre-event hype campaigns to post-event recap content. Support executive dinners, conference activations, and community meetups with compelling collateral
• Community Engagement: Show up where GTM leaders hang out - Reddit, private Slack groups, LinkedIn comments, podcasts - and engage authentically. Build Sumble's reputation as a brand that gives more than it asks
• Email & Nurture Programs: Build lifecycle email programs that educate, engage, and convert leads at every stage of the funnel
• Measurement & Optimization: Track content performance and campaign ROI obsessively. Know which pieces drive pipeline and double down. Kill what doesn't work

Requirements:

• A portfolio that demonstrates strong writing for a technical or professional B2B audience (blog posts, LinkedIn content, campaign copy, data reports)
• Familiarity with the GTM/sales-tech/data infrastructure space and the personas who buy in it
• US Time Zone based (Remote)