Senior Product Marketing Lead

NeuroFlow is a healthcare technology company focused on integrating behavioral health into the full healthcare ecosystem. As a Senior Product Marketing Lead, you will develop and execute product marketing strategies, focusing on product launches and market positioning for the health plan and managed care segment, while collaborating across various teams to ensure effective messaging and campaigns.

Responsibilities:

• Develop and execute comprehensive product positioning, messaging, and expansion strategies for complex analytics products
• Define and communicate compelling product value propositions, differentiators, and benefits to the health plan and managed care market
• Create and oversee the development of marketing collateral, including sales materials and digital content. Partner closely with product and informatics teams to translate the product and data roadmap for external audiences
• Collaborate with the Growth team to provide them with the necessary tools, training, and resources to effectively sell and promote our products
• Conduct competitive research to understand the market landscape, identify opportunities, and refine product positioning
• Stay updated on industry trends, customer needs, and emerging opportunities to inform product strategies
• Develop and execute customer engagement programs to gather feedback, drive product adoption, and build customer loyalty
• Plan and oversee integrated marketing campaigns to support product launches and ongoing product marketing efforts

Requirements:

• 6+ years of product marketing experience with progressive responsibility, with majority of experience selling into health plans and managed care organizations
• Demonstrated success in bringing technically complex analytics products to market in healthcare
• Natural storyteller with outstanding written and verbal communication skills, and ability to pitch to a prospect if asked to join Sales on a call
• Deep understanding of healthcare industry trends and specifically the buyer personas across commercial and government markets
• Excellent analytical and strategic thinking capabilities with ability to translate technical concepts into clear value propositions for various audiences
• Data-driven decision-making mindset with experience using analytics to inform strategy
• Excellent cross-functional collaboration skills, including having a reputation for effectively 'influencing without authority'