Software Engineer II, Marketing Enablement & Technology

Instacart is transforming the grocery industry, inviting the world to share love through food. They are seeking a Software Engineer for the Marketing Enablement & Technology team to develop backend services and ETL processes that support marketing campaign execution and third-party integrations across various advertising platforms.

Responsibilities:

• Build and maintain backend services, APIs, and data pipelines using Python, supporting marketing campaign execution, conversion tracking, and third-party integrations across multiple ad platforms
• Develop and optimize ETL processes that integrate diverse data sources (Google Analytics, Snowflake, third-party ad platforms), ensuring accurate and timely data flow for marketing decision-making
• Implement features end-to-end with minimal oversight, writing clean, reusable, well-documented code that follows secure coding practices and team standards
• Leverage Airflow for workflow automation and DBT for data transformation, enhancing system observability through logging and metrics
• Collaborate with marketing teams to translate business requirements into technical solutions, working closely with stakeholders across third-party channel providers to streamline ad conversions and debug issues

Requirements:

• 3–5 years of software engineering experience with strong proficiency in Python for building backend services, APIs, and data pipelines
• Demonstrated experience with data integration technologies including Snowflake, SQL, and ETL processes across multiple data sources
• Familiarity with workflow orchestration tools (Airflow) and data transformation frameworks (DBT)
• Experience working with third-party APIs and integrations, particularly in marketing or ad tech contexts
• Strong organizational skills with ability to deliver complete features independently and manage multiple priorities effectively
• Effective communicator who can collaborate across marketing, product, and engineering teams to understand requirements and deliver solutions
• Experience with Google Analytics, Google Tag Manager, or other marketing analytics platforms
• Familiarity with ad platform APIs (Google Ads, Facebook Ads, Snapchat Ads) and conversion tracking mechanisms
• Understanding of digital marketing concepts and performance marketing KPIs (ROAS, LTV, CAC, CPA)
• Experience with cloud platforms (AWS, GCP) and containerization technologies
• Previous experience in a marketing technology or ad tech organization
• Knowledge of data privacy regulations and secure handling of user data in marketing contexts