Product Manager (eCommerce - Shopify)

Homera Health is seeking a senior, high-impact Product Manager to own and scale their Shopify ecommerce business as they expand into a full non-Rx wellness experience. The role involves overseeing the Shopify storefront, managing complex catalogs, optimizing performance metrics, and leading the ecommerce team as revenue scales.

Responsibilities:

• Own and operate the Shopify storefront end-to-end
• Manage complex catalogs (multi-SKU, bundles, subscriptions via Recharge)
• Oversee integrations across apps, analytics, fulfillment, and tax systems
• Own core ecommerce KPIs: revenue, conversion rate, AOV, CAC, retention, and checkout completion
• Drive measurable improvements through CRO, landing page optimization, and A/B testing
• Partner with paid media teams in driving traffic to Shopify
• Optimize storefront and landing pages to improve paid performance and reduce CAC
• Collaborate on lifecycle marketing (abandoned cart, upsells, subscription retention, product launches)
• Ensure ecommerce infrastructure supports promotional campaigns and scaling traffic
• Oversee Amazon channel performance (required)
• Support expansion into additional marketplaces
• Ensure operational consistency and profitability across all ecommerce channels
• Directly manage Shopify development resources and coordinate with design and marketing
• Coach and develop team members while raising standards of execution
• Build structure, accountability, and scalable processes
• Grow and lead the ecommerce team as revenue scales
• Lead the launch of our full non-Rx ecommerce experience (supplements & skincare)
• Expand product offerings and build scalable systems for growth
• Partner wiship, product management, or DTC operations
• Experience scaling ecommerce businesses in fast-moving, startup environments
• Have owned and operated a high-volume Shopify store, ideally generating $5M+ in annual revenue
• Have partnered closely with paid media teams managing significant ad budgets ($100K+ monthly) and understand how traffic performance connects to storefront conversion
• Deep, hands-on experience within the Shopify platform (themes, integrations, subscriptions, troubleshooting, and platform setup)
• Direct experience with subscription products, ideally using Recharge
• Experience leading Shopify development resources and working closely with design, marketing, and growth teams
• Strong understanding of lifecycle marketing, retention systems, and subscription optimization
• Experience managing Amazon marketplace operations (required); exposure to additional channels such as Walmart marketplace, google shopping, iHerb, etc is a plus
• Ability to track and clearly articulate key KPIs and outcomes and how your work directly impacts metrics such as CAC, AOV, conversion rate, retention, and LTV
• Comfortable operating as a hands-on leader while building and scaling a teamth founders and C-suite to shape ecommerce strategy

Requirements:

• 5–10 years of experience in ecommerce leadership
• Proven ecommerce operator who has scaled a high-volume Shopify business
• Deep, hands-on experience within the Shopify platform (themes, integrations, subscriptions, troubleshooting, and platform setup)
• Direct experience with subscription products, ideally using Recharge
• Experience leading Shopify development resources and working closely with design, marketing, and growth teams
• Strong understanding of lifecycle marketing, retention systems, and subscription optimization
• Ability to track and clearly articulate key KPIs and outcomes and how your work directly impacts metrics such as CAC, AOV, conversion rate, retention, and LTV
• Comfortable operating as a hands-on leader while building and scaling a team
• Experience managing Amazon marketplace operations (required); exposure to additional channels such as Walmart marketplace, google shopping, iHerb, etc is a plus
• Experience scaling ecommerce businesses in fast-moving, startup environments
• Have partnered closely with paid media teams managing significant ad budgets ($100K+ monthly) and understand how traffic performance connects to storefront conversion