Key skills
Product management experienceAI product leadershipData-driven product experienceAI platforms experienceSaaS product backgroundproduct judgmentMentoring product managersComfort in ambiguityCross-functional collaborationAISaaSLeadershipProduct ManagementSales
About this role
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. The Sr. Director, AI Products is responsible for the vision, strategy, and execution of AI products, focusing on AI adoption, usage, retention, and revenue while shaping the future AI vision for the platform.
Responsibilities:
- End-to-end ownership of AI product vision, roadmap, and delivery
- Business performance of AI products (adoption, engagement, retention, revenue)
- Near and mid-term AI strategy (12–36 months), with input into longer-term direction
- Cross-functional alignment across Product, Engineering, Design, Data, and GTM
- The evolution of AI-native UI/UX across the platform
- Define and continuously refine the AI product vision and mission for GoHighLevel
- Own the AI product roadmap, balancing near-term wins with foundational investments
- Identify high-leverage AI opportunities that materially improve customer outcomes and platform differentiation
- Help shape how AI becomes embedded into the core product experience—not bolted on
- Lead AI products from discovery through launch, iteration, and scale
- Partner closely with Engineering and Data teams to deliver reliable, scalable AI systems
- Maintain strong product quality and customer trust while moving quickly in a fast-evolving AI landscape
- Make pragmatic tradeoffs across scope, speed, cost, and technical complexity
- Be directly accountable for AI adoption, usage, retention, and monetization
- Translate AI capabilities into clear customer value propositions and pricing/packaging inputs
- Use data and customer feedback to drive continuous improvement and prioritization
- Clearly communicate AI product performance, risks, and opportunities to executive leadership
- Drive the evolution of AI-native UI and UX , ensuring AI feels intuitive, proactive, and valuable
- Influence platform-wide product decisions where AI meaningfully impacts customer workflows
- Collaborate with Design to set standards for AI interactions, transparency, and trust
- Act as the central product leader for AI across the company
- Work closely with GTM teams to ensure AI products are well-positioned, adopted, and supported
- Partner with executive leadership on AI strategy, investment tradeoffs, and sequencing
- Provide clear, structured updates on AI progress and impact
- Lead and mentor AI-focused product managers and cross-functional product pods
- Help shape the future AI product organization as scope and impact grow
- Establish product practices that support experimentation, learning, and scale
Requirements:
- 12+ years of product management experience with increasing scope and ownership
- Proven experience leading AI-powered or data-driven products from concept to scale
- Strong product judgment with clear business and customer orientation
- Experience owning outcomes, not just roadmaps or features
- Ability to influence across functions and operate comfortably with executive stakeholders
- Experience with AI platforms, LLMs, AI agents, or workflow automation
- Background in SaaS products serving SMBs, agencies, or complex workflows
- Experience evolving UI/UX around intelligent or automated systems
- Comfort operating in ambiguity and shaping emerging product categories