Sr. Manager, Global Brand Integrated Marketing - Performance - HOKA

HOKA is a brand under Deckers Brands that emphasizes the power of movement. They are seeking a Sr. Manager for Global Brand Integrated Marketing – Performance, responsible for leading cross-functional marketing teams to execute integrated marketing plans and ensure cohesive campaign delivery.

Responsibilities:

• Inspire, partner with, and guide global cross-functional marketing teams to execute aligned campaign goals and create high-impact marketing moments for new product introductions and innovation
• Lead the development and execution of integrated marketing plans for seasonal campaigns, retail, and experiential activations
• Drive the implementation of integrated planning processes across all regions, ensuring consumers receive the right message at the right time
• Serve as the primary point of contact for regional teams, reviewing marketing investment and activation plans for global campaigns and regionally led stories
• Collaborate with in-house Creative and agency partners to translate strategy into consumer-facing assets and track toolkit delivery
• Author and deliver strategic creative campaign briefs grounded in brand, business, and consumer objectives
• Manage and build the seasonal global internal marketing calendar, driven by marketing operations, brand communications, and creative teams
• Coach and develop your team to become 360 marketers, scaling with the pace of the brand and business
• Create and deliver clear, compelling presentations to senior stakeholders and regions
• Measure and evolve integrated campaign planning, partnering with media, analytics, and regional teams to track impact and capture key learnings

Requirements:

• Degree in Marketing, Communications, Digital, or a related field; Master's Degree/MBA a plus
• 8+ years of experience in global product marketing or integrated marketing at a performance running, outdoor, or lifestyle footwear brand
• 4+ years of people management experience, with a proven ability to build trust and alignment with key stakeholders
• Proven ability to manage complex timelines and campaign calendars across multiple years and seasons
• Deep experience in global integrated campaign development across digital-first, CTV, retail, experiential, OOH, and wholesale for a global brand
• Strong leadership skills—able to turn strategy into action across all marketing channels
• Skilled at strategic thinking, operational planning, creative briefing, storytelling, and translating complex ideas into clear direction
• Highly experienced in managing external partners, including agencies and vendors
• Flexible, diplomatic, and solutions-oriented—able to manage feedback and maintain forward momentum
• Deep understanding of culture, community, performance road, trail running, and bonus for fitness/apparel
• Creative, curious, and optimistic mindset that thrives in a fast-moving, purpose-driven environment
• Exceptional communication and collaboration skills, with a human, optimistic approach to leadership
• Strong contributor to campaign planning tools, including briefs, decks, and internal recaps
• Confident navigating ambiguity and adapting quickly to shifting needs
• Ability to build executive summaries and extract insights for campaign reporting to optimize tools and tactics