Product Marketing Manager (Exchange Product)

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency, and they are seeking a Product Marketing Manager to lead their go-to-market strategy and product positioning. This role involves collaborating with product managers and growth teams to drive user growth and engagement through effective marketing campaigns and customer insights.

Responsibilities:

• Partner up with product and strategy teams to own the roadmap for the Exchange vertical
• Develop value propositions that differentiate our platform in a competitive global market
• Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns
• Work closely with product managers to align on roadmap priorities and customer feedback loops
• Partner up with the product team to manage the go-to-market planning for feature launches
• Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute
• Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed
• Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localization across product messaging, local behavior and competitive landscape
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats
• Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging
• Feed findings back into product and growth teams to inform prioritization and positioning
• Design lifecycle programs that drive user activation, trading volume, and long-term retention
• Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention
• Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows
• Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact
• Report using tools like GA4, Tableau, Mix panel: work closely with analytics and product to iterate quickly

Requirements:

• 3 to 5 years of experience in product marketing: ideally crypto background
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably
• Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert
• Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action
• Analytical mindset with proficiency in marketing analytics and user research
• Experience in regulated industries or financial services is a plus
• Bonus: Crypto native or familiarity with community-led growth