Senior Director, Growth Marketing

TigerConnect transforms healthcare with its clinical collaboration platform, supporting over 8,000 healthcare organizations. The Senior Director, Growth Marketing will be responsible for the full revenue funnel, leading ABM strategies, and driving scalable growth in a B2B SaaS environment.

Responsibilities:

• Own the development and execution of TigerConnect’s ABM strategy focused on hospitals, IDNs, and enterprise health organizations
• Build targeted programs that align to priority account lists, buying groups, and multi-solution selling motions
• Implement a tiered ABM framework (1:1, 1:few, 1:many) supported by data, intent signals, segmentation, and orchestration across channels
• Partner with Product Marketing to align messaging, positioning, and content for each buying center
• Own pipeline generation goals across new logo, cross-sell, upsell, and channel programs
• Partner with Sales leadership to ensure tight alignment on pipeline coverage models, forecasting, conversion rates, and revenue targets
• Build predictable demand engines across digital, events, field marketing, campaigns, lifecycle, and customer marketing
• Coach, mentor, and develop BDRs & leads to hit activity, quality, and pipeline creation targets
• Implement a modern outbound motion aligned to ABM, including account coverage models, messaging frameworks, and sequencing strategies
• Coordinate Sales, RevOps, and PMM to ensure BDRs have the right tools, scripts, narratives, and enablement
• Partner with Sales, Customer Success, PMM, Product, RevOps, and Executive Leadership to drive integrated go-to-market (GTM) strategies
• Align on account tiers, targeting criteria, ICP, buying groups, and expansion motions
• Collaborate with PMM and Brand on messaging, content, and narrative consistent with TigerConnect’s HCO platform strategy and market differentiation

Requirements:

• 10+ years in B2B growth, demand generation, or revenue marketing—preferably SaaS
• 5+ years leading teams, including management of BDR/SDR functions
• Proven success building or scaling ABM programs in enterprise or mid-market organizations
• Experience driving pipeline and revenue outcomes in a complex, multi-product environment
• Strong understanding of the healthcare ecosystem (hospitals, IDNs, clinical workflows) or willingness to ramp quickly
• Strong analytical and operational skills, with a data-first approach to planning and optimization
• Excellent leadership, communication, and executive presence
• Background in healthcare, health IT, or EHR-adjacent environments
• Experience supporting sales motions that compete directly or indirectly with large platforms like Epic
• Experience integrating acquired businesses or scaling marketing during portfolio expansion
• Demonstrated ability to build new programs from the ground up in a high-growth environment