Mindlance is a company seeking a Senior Manager for Omnichannel Marketing and Customer Experience (CX). This role involves shaping and executing integrated marketing strategies and driving brand growth while aligning cross-functional teams.
Responsibilities:
- Serve as a strategic partner to the Global Strategic Marketing Omnichannel Lead, managing priorities and ensuring alignment with business goals
- Lead the development and execution of omnichannel marketing initiatives, including coordinating cross-functional Customer Experience (CX) pilot programs
- Execute omnichannel marketing strategic priorities and campaigns as defined by inbound Briefs from marketing teams around the world in collaboration with *** internal teams (e.g. IT, Privacy, Legal, Regulatory, Communications, etc. In collaboration with Global Strategic Marketing) and external agency partners
- Act as a key point of contact for internal and external stakeholders on omnichannel marketing initiatives, specifically Customer Experience (CX)
- Track progress against marketing KPIs and milestones using project management platforms (e.g. Monday.com, Maestro)
- Develop and refine executive communications, presentations, and updates for senior leadership
Requirements:
- 10+ years in senior marketing, brand leadership, or commercial operations, with a focus on omnichannel strategy and customer experience (CX)
- Demonstrated success scaling global brands, launching new categories, and leading integrated marketing systems in fast-paced, matrixed organizations
- Strong strategic, analytical, and project management skills
- Adaptable to using project management platforms such as Monday.com
- Exceptional communication and interpersonal skills with proven ability to influence without authority
- Experience uniting creative, sales, product, and operations teams around a clear point of view
- Bachelor's degree in Mass Communication/Media Studies or related field