Lifecycle Marketing Manager

Canary Technologies is transforming the hospitality industry with its innovative software solutions. The Lifecycle Marketing Manager will drive customer expansion and retention through multi-channel lifecycle campaigns while collaborating with various teams to enhance customer experiences and maximize Customer Lifetime Value.

Responsibilities:

• Design and execute cross-sell campaigns aimed at driving the adoption of additional Canary products or feature upgrades, including product launches, utilizing user date to inform campaigns
• Work closely with Product Marketing and Sales to define value propositions and create campaign assets (emails, in-product notifications, targeted ads) that drive expansion revenue
• Establish and optimize a cohesive sales motion for customer accounts by partnering closely with CS, SDRs and AEs
• Develop playbooks, content, and alerts for CS and Sales teams to identify and act on expansion opportunities and at-risk accounts
• Own the strategy and execution of in-product communications (e.g., modals, banners, feature announcements) to drive product adoption and promote marketing campaigns
• Manage execution across external channels including email, customer events, and targeted digital advertising
• Manage programs to capture customer success stories, case studies, video testimonials, and online reviews
• Expand and manage loyalty/referral programs to increase retention and advocacy
• Develop and manage comprehensive customer lifecycle marketing programs (onboarding, adoption, retention, advocacy) across multiple channels
• Utilize customer data and segmentation to personalize messaging and campaigns, ensuring the right message reaches the right user at the right time

Requirements:

• Bachelor's degree in Marketing, Communications, Business, English or a related field
• 5+ years of progressive experience in marketing, with a minimum of 2 years specifically in Customer Marketing or Lifecycle Marketing preferably in a B2B SaaS environment
• Proven experience designing and executing cross-sell campaigns with measurable revenue impact
• Demonstrated success working with Customer Success, Sales (SDRs/AEs), and Product teams to create integrated go-to-market motions
• Deep familiarity with multi-channel execution, including with marketing tools (e.g. Marketo, Salesforce, LinkedIn, Meta) as well as digital tools
• Analytical mindset with a proven ability to measure campaign performance, derive insights from customer data (usage, retention, CLV), and iterate based on results
• Excellent copywriting skills, with the ability to write clear, persuasive, customer-facing communications
• Hospitality Tech experience is a strong bonus