PrizePicksRemote
Senior Manager, Customer Acquisitions
United States
Full-time
3 hours ago
$100,000 - $150,000 USD
No H1B
Key skills
Customer acquisitionBudget managementAnalytical skillsGrowth marketingKPI trackingPassion for sportsCommunication skillsCollaboration skillsRelationship-buildingAdaptabilityAnalyticsLeadershipCommunicationCollaboration
About this role
PrizePicks is the fastest-growing sports company in North America, recognized for its leading platform in Daily Fantasy Sports. The Senior Manager, Customer Acquisition will develop and execute strategies to drive user growth while managing a significant budget and working cross-functionally to optimize customer acquisition efforts.
Responsibilities:
- Own customer acquisition planning and investment, having full ownership of the new member offer and referral program, aligning with the company’s growth objectives
- Manage the multi-million dollar monthly new user incentive budget, working closely with Finance and other leaders of investment channels to ensure full alignment
- Own reporting and performance tracking across core new user KPIs including but not limited to Conversion, CAC, LTV & Payback
- Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks
- Maintain a clear line of sight on competitor activity and acquisition best practices
- Develop strong relationships with cross-functional teams, including but not limited to Media, Analytics, Retention, Finance, Commercial and Product
- Cultivate and maintain a performance-driven test & learn mindset, constantly demonstrably iterating and improving our approach
- Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred)
- 5+ years of experience in customer acquisition or growth marketing, ideally with hands-on experience managing the new user offer and/or referral program
- Demonstrable experience in managing & optimizing a large budget, balancing volume with user quality
- Experience in owning acquisition investment performance, with a deep grasp on new user investment best practices (core KPIs, ROI metrics, efficiency measures, etc.)
- Demonstrated success in scaling user bases effectively & efficiently
- Very strong numerical and analytical skills, plus experience with analytics tools
- Excellent communication, collaboration, and relationship-building skills
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
- Passion for sports and a deep understanding of sports fans' motivations and behaviors