Senior Product Marketing Manager

TurnKey Lender is a global SaaS platform that enables financial institutions and lenders to automate and scale their lending operations through AI-driven decisioning, workflow automation, and advanced analytics. They are looking for a Senior Product Marketing Manager to define and scale their product positioning, messaging, and go-to-market approach, ensuring the market understands how TurnKey Lender is differentiated.

Responsibilities:

• Develop and refine product positioning, value propositions, and messaging for priority segments and use cases
• Clearly articulate differentiation, competitive advantages, and business outcomes
• Create messaging frameworks and narrative structures that can be used consistently across marketing, sales, and customer communications
• Ensure messaging is aligned to target buyer needs, pain points, and industry trends
• Personally write and refine core messaging, value propositions, and narrative frameworks
• Develop high-quality product and solution materials, including:
• Sales presentations and pitch decks
• Solution briefs and one-pagers
• Website and landing page copy (in partnership with Content)
• Launch messaging and product collateral
• Talk tracks and value summaries
• Continuously improve materials based on sales feedback, win/loss insights, and market response
• Personally develop and maintain core sales enablement assets, including:
• Pitch decks and solution presentations
• Battlecards and competitive comparisons
• ROI and value messaging
• Industry or use-case specific materials
• Partner closely with Sales leadership to identify gaps and improve win rates
• Support sales readiness through messaging guidance, training, and ongoing updates
• Lead go-to-market planning and execution for new products, features, and releases
• Define target audiences, value messaging, and launch strategy
• Partner with Demand Generation and Content to ensure successful campaign execution
• Coordinate cross-functional launch readiness across Product, Sales, and Customer Success
• Conduct market, buyer, and competitive research to inform positioning and strategy
• Develop buyer personas and use case frameworks
• Monitor competitive landscape and provide actionable insights to Sales and leadership
• Gather customer and field feedback to continuously refine messaging
• Partner closely with Product Management to understand the roadmap and translate capabilities into clear customer value
• Collaborate with the Director of Demand Generation to align campaigns with positioning and segment priorities
• Work with the Senior Content Marketing Manager to scale messaging into high-impact content and digital experiences
• Partner with subject matter experts across Product, Sales, Customer Success, and Leadership to capture insights and validate messaging
• Serve as the bridge between Product, Sales, and Marketing to ensure consistent go-to-market execution

Requirements:

• 5–8+ years of experience in B2B SaaS product marketing
• Demonstrated experience personally creating high-quality messaging and sales assets (not solely managing agencies or internal teams)
• Strong ability to translate complex products into clear business value and customer outcomes
• Experience supporting product launches and go-to-market execution
• Excellent writing, storytelling, and presentation skills
• Experience working closely with Product Management and Sales teams
• Ability to operate independently and manage multiple priorities in a fast-paced environment
• Builder mindset with strong ownership and attention to detail
• Experience in fintech, financial services, or enterprise SaaS is a plus