Performance Marketing Manager

GiddyUp is a performance-based Partner Marketing Platform and Agency that has generated over $1.5B in sales for innovative DTC brands. They are seeking a talented Performance Marketing Manager to spearhead high growth offer launches and optimize marketing strategies to drive growth and profitability for brand partners.

Responsibilities:

• Conduct efficient brand research by analyzing brands’ web properties, Amazon listings, reviews, creative assets and more, leveraging cutting-edge AI tools to uncover compelling selling points and creative needs and opportunities in record time
• Develop persuasive creative strategies that speak directly to customer pain points through psychological triggers, positioning, and audience targeting that converts cold traffic into buyers
• Design pricing and promotion strategies (bundles, BOGOs, upsells) that balance high AOV with strong conversion rates, driving profitability for both marketers and GiddyUp
• Build high-converting landing pages and advertorials using proven, standardized templates and AI-powered tools for speed and efficiency
• Upload all content into the GiddyUp platform, including copy, images, and promotional offers
• Quality check pages to ensure there are no errors from a creative and marketing standpoint
• Create cheat sheets for marketers with available pages, creative asset links, and success tips
• Track performance metrics to identify winners and optimize KPIs that drive business growth
• Oversee and manage optimization efforts for a portfolio of offers with untapped growth potential
• Identify and prioritize the offers with the greatest potential to scale network margin, focusing optimization efforts on these high opportunity products
• Strategically plan for seasonal opportunities, particularly preparing high potential offers for Q4 holiday scaling
• Implement CRO, creative refreshes, pricing adjustments, and marketing repositioning for the highest opportunity offers
• Handle timely updates for brands (e.g., sold-out SKUs, pricing changes)
• Quickly identify and support offers that begin scaling with affiliates, providing resources to turn these opportunities into sustainable high-performing offers eligible for the Scale Team
• Collaborate with the Campaign Success Manager to identify opportunities and pitch creative and optimization initiatives to brands, with the goal of securing their investment in performance improvements
• Provide brands with actionable growth levers by connecting them with approved vendors for creative solutions that will increase marketer interest, tests, and campaign success
• Successfully promote offers every quarter to the Scale Team

Requirements:

• 5+ years of relevant work experience
• Experience with e-commerce products, pricing and promotions, conversion rate optimization, and creative strategy
• Collaboration & Teamwork: Works collaboratively with managers, colleagues, and external stakeholders to achieve identified goals and objectives; works to create alignment across teams; is consistent, predictable, and easy to work with
• Communication: Conveys information in a clear, accurate, and appropriate way in verbal and written communications; considers tone, attitude, and intention when communicating with a coworker, group or external stakeholder; acknowledges that one's experience and opinion is one's own
• Ownership: Takes ownership of work, projects, challenges and outcomes; fulfills commitments and addresses blockers; is self-directed and consistent in meeting job requirements and objectives
• Technological Fluency: Is proficient in the use of work-related software, technology, and tools required to perform one or more of the responsibilities related to one's role; stays up to speed on new technologies and leverages technology to increase productivity and efficiency
• Direct Response Marketing: Has extensive knowledge and experience in direct response marketing, particularly in strategizing and executing tactics that drive immediate consumer action
• Creative Thinking: Innovative and out-of-the-box thinking is a must, with the ability to envision and develop unique and compelling marketing creatives that resonate with target audiences
• Strategic Thinking: Has strong strategic thinking abilities, utilizing data-driven insights and a thorough understanding of consumer behavior to formulate effective and growth-oriented marketing strategies
• Analytical Thinking: Leverages a data-driven approach to problem-solving, with the ability to infer from asking insightful questions about internal and external stakeholders
• Prioritization & Resource Management: Ability to manage multiple projects simultaneously while applying the 80/20 rule to focus on highest-impact opportunities; makes strategic decisions about time and resource allocation to meet key goals
• AI & Technology Adoption: Demonstrates enthusiasm and aptitude for learning and implementing new AI tools for creative development and marketing research; ability to quickly adapt to emerging technologies
• Efficiency with Quality: Maintains high standards while working within tight time constraints; balances speed with effectiveness to produce quality outputs in significantly less time than traditional approaches
• Conversion Optimization: Has a deep understanding of the principles that drive conversions across landing pages and advertorials; ability to identify and implement improvements that increase conversion rates
• Growth Opportunity Recognition: Skilled at identifying underperforming assets with high growth potential; can spot emerging trends and 'diamond in the rough' opportunities before they become obvious
• Balance of Execution & Strategy: Ability to execute day-to-day tasks while maintaining strategic focus on long-term goals; understands how tactical decisions contribute to broader objectives
• Adaptability & Agility: Thrives in a fast-paced environment with evolving priorities; comfortable navigating ambiguity in a new business area
• Experience working in a startup environment
• Experience with affiliate marketing
• Proven success on optimization through iteration of e-commerce products
• Direct response marketing is a major plus