Staff Backend Engineer, Marketing Tech

CookUnity is a pioneering platform that connects people with great food from talented chefs. They are seeking a Staff Software Engineer in Marketing Technology to design and architect scalable platforms that enhance customer engagement across various channels, while ensuring the integration of their marketing technology stack.

Responsibilities:

• Lead the architecture, implementation, and integration of the marketing technology stack across desktop and mobile environments, ensuring seamless operation between internal systems and external platforms
• Collaborate with cross-functional teams to integrate customer data platforms (CDPs) such as Segment, building custom data pipelines and ensuring that marketing data is collected, processed, and utilized efficiently
• Work closely with the marketing and growth teams to support A/B testing strategies using platforms like StatSig, helping optimize website and app experience based on test outcomes
• Integrate advertising platforms (e.g., Google Ads, Meta, TikTok) with the broader MarTech ecosystem to ensure accurate tracking, reporting and optimization
• Ensure data quality and governance for marketing technology integrations and customer data flows, maintaining high levels of accuracy in campaign tracking and reporting
• Support the setup and scaling of personalization strategies through MarTech tools, ensuring that customer experiences are optimized for engagement and conversion
• Provide technical leadership in scoping new MarTech solutions and enhancements to existing platforms, driving best practices in platform integration and management
• Monitor and troubleshoot system integrations, resolving any issues related to data flows, API connections, or platform performance
• Design scalable APIs and reliable production systems to support a robust MarTech stack
• Stay current with industry trends and emerging technologies, continuously evaluating and recommending improvements to the marketing tech stack

Requirements:

• BS degree in Computer Science or other related fields (MS or Ph.D. preferred)
• 8+ years of industry experience in a fast-paced tech environment
• Expertise in customer data platforms (CDPs), particularly Segment or similar platforms is a must
• Demonstrated experience collecting and building out pipelines with customer click tracking event streams
• Solid understanding of web technologies such as HTTP methods, web sockets, Server Side Events, Web Hooks
• Proficiency with A/B testing platforms like StatSig, including setting up and analyzing experiments for both web and mobile applications
• Strong understanding of advertising platforms (e.g., Google Ads, Meta, TikTok) and their data and API integrations
• Design experience in scalable APIs and building reliable production systems
• Experience in both mobile and desktop MarTech environments, including app integrations and data flows across devices
• Deep knowledge of API integrations, data mapping, and data management within a marketing tech stack
• Problem-solving mindset with the ability to handle complex technical challenges
• Strong communication skills, with the ability to collaborate effectively with marketing, product, and engineering teams
• Fluent in English
• Experience building data pipelines and working with data warehousing technologies such as Snowflake and DBT
• Familiarity with personalization tools and frameworks for delivering customized user experiences
• Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications on marketing technologies