CookUnity is a pioneering platform that connects people with great food from talented chefs. They are seeking a Staff Software Engineer in Marketing Technology to design and architect scalable platforms that enhance customer engagement across various channels, while ensuring the integration of their marketing technology stack.
Responsibilities:
- Lead the architecture, implementation, and integration of the marketing technology stack across desktop and mobile environments, ensuring seamless operation between internal systems and external platforms
- Collaborate with cross-functional teams to integrate customer data platforms (CDPs) such as Segment, building custom data pipelines and ensuring that marketing data is collected, processed, and utilized efficiently
- Work closely with the marketing and growth teams to support A/B testing strategies using platforms like StatSig, helping optimize website and app experience based on test outcomes
- Integrate advertising platforms (e.g., Google Ads, Meta, TikTok) with the broader MarTech ecosystem to ensure accurate tracking, reporting and optimization
- Ensure data quality and governance for marketing technology integrations and customer data flows, maintaining high levels of accuracy in campaign tracking and reporting
- Support the setup and scaling of personalization strategies through MarTech tools, ensuring that customer experiences are optimized for engagement and conversion
- Provide technical leadership in scoping new MarTech solutions and enhancements to existing platforms, driving best practices in platform integration and management
- Monitor and troubleshoot system integrations, resolving any issues related to data flows, API connections, or platform performance
- Design scalable APIs and reliable production systems to support a robust MarTech stack
- Stay current with industry trends and emerging technologies, continuously evaluating and recommending improvements to the marketing tech stack
Requirements:
- BS degree in Computer Science or other related fields (MS or Ph.D. preferred)
- 8+ years of industry experience in a fast-paced tech environment
- Expertise in customer data platforms (CDPs), particularly Segment or similar platforms is a must
- Demonstrated experience collecting and building out pipelines with customer click tracking event streams
- Solid understanding of web technologies such as HTTP methods, web sockets, Server Side Events, Web Hooks
- Proficiency with A/B testing platforms like StatSig, including setting up and analyzing experiments for both web and mobile applications
- Strong understanding of advertising platforms (e.g., Google Ads, Meta, TikTok) and their data and API integrations
- Design experience in scalable APIs and building reliable production systems
- Experience in both mobile and desktop MarTech environments, including app integrations and data flows across devices
- Deep knowledge of API integrations, data mapping, and data management within a marketing tech stack
- Problem-solving mindset with the ability to handle complex technical challenges
- Strong communication skills, with the ability to collaborate effectively with marketing, product, and engineering teams
- Fluent in English
- Experience building data pipelines and working with data warehousing technologies such as Snowflake and DBT
- Familiarity with personalization tools and frameworks for delivering customized user experiences
- Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications on marketing technologies