Global Brand Marketing Manager

K18 is a company focused on hair freedom through innovative biotechnology. The Global Brand Marketing Manager will shape global marketing strategies and oversee product launches, ensuring alignment across departments and driving campaign execution.

Responsibilities:

• Support marketing for all new product development and existing product re-supports
• Translate consumer insights, trend analysis, and competitive research into product strategy and storytelling
• Lead claims process, owning the claims documents, leading competitive claims insight analysis, concepting key marketing claims and prioritizing between requested claims
• Own marketing section of product briefs for each new product, kit and size variations
• Lead presentations including gate slides, positioning decks, claims, partner shareouts
• Oversee FAQ development for every launch
• Own COGs process
• Support the GTM process for all marketing activities including campaign ideation, timeline management and cross functional alignment
• Develop and manage the 360 Launch deck process, budget tracking documents, retailer presentations, brand shareouts
• Support campaign strategy and briefs, developing cohesive campaigns that ladder back to the overall brand strategy
• Own the marketing calendar and related documents
• Alongside the assistant managers, maintain all go to market tracking documents including but not limited to asset checklists, timelines, overview presentations and recaps
• Lead campaign post mortems, gathering insights to impact future campaign development
• Lead daily project management of marketing aspects of launches and campaigns including owning timelines, creating briefs, leading and recapping meetings, organizing documents
• Ensure all stakeholders are aligned on priorities, milestones, and changes throughout the project lifecycle
• Work closely with, and serve as daily contact for projects with all cross-functional groups, including R&I, creative, packaging, ops, sales, consumer engagement and education
• Develop and maintain strong working relationships with internal cross-functional teams and support groups as a flexible team player
• Monitor product performance and consumer sentiment to refine messaging and identify optimization opportunities
• Lead insights work for product concepts and campaigns
• Support segmentation and brand health insights analysis

Requirements:

• 6+ years experience working within a global capacity for a CPG brand
• Experience in beauty marketing, with experience with professional stylists a plus
• Previous experience managing the go-to-market process from product conception through to launch, cross functional alignment and creative briefing
• Natural storyteller who understands the brand DNA, voice, and aesthetics
• A genuine passion for the brand, mission, customer, and products
• Strategic and innovative thinker
• Minimum Education level bachelor's degree
• Ability to work in a remote/home office and ability to travel for offsite events. Travel up to 5-10%