SPECTRAFORCE is seeking a Senior Manager, Omnichannel Marketing and Customer Experience (CX) to shape and execute integrated marketing strategies. This role involves driving brand growth, aligning cross-functional teams, and managing omnichannel marketing initiatives.
Responsibilities:
- Serve as a strategic partner to the Global Strategic Marketing Omnichannel Lead, managing priorities and ensuring alignment with business goals
- Lead the development and execution of omnichannel marketing initiatives, including coordinating cross-functional Customer Experience (CX) pilot programs
- Execute omnichannel marketing strategic priorities and campaigns as defined by inbound Briefs from marketing teams around the world in collaboration with the internal teams (e.g. IT, Privacy, Legal, Regulatory, Communications, etc. In collaboration with Global Strategic Marketing) and external agency partners
- Act as a key point of contact for internal and external stakeholders on omnichannel marketing initiatives, specifically Customer Experience (CX)
- Track progress against marketing KPIs and milestones using project management platforms (e.g. Monday.com, Maestro)
- Develop and refine executive communications, presentations, and updates for senior leadership
Requirements:
- 10+ years in senior marketing, brand leadership, or commercial operations, with a focus on omnichannel strategy and customer experience (CX)
- Demonstrated success scaling global brands, launching new categories, and leading integrated marketing systems in fast-paced, matrixed organizations
- Strong strategic, analytical, and project management skills
- Adaptable to using project management platforms such as Monday.com
- Exceptional communication and interpersonal skills with proven ability to influence without authority
- Experience uniting creative, sales, product, and operations teams around a clear point of view
- Bachelor's degree in Mass Communication/Media Studies or related field