Product Marketing Manager

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance. They are seeking a strategic, results-driven Product Marketing Manager to lead go-to-market initiatives and product positioning, working closely with cross-functional teams to drive product adoption and accelerate growth.

Responsibilities:

• Lead cross-functional product launches and partner-centric initiatives, driving awareness, adoption, and measurable outcomes through strategic campaigns
• Develop and execute end-to-end GTM strategies for new products, features, and partnerships. Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters
• Act as a deep strategic partner to Sales teams to support new account acquisition and the growth of existing accounts. You will participate in key partner meetings to understand "field reality" and translate those insights into high-impact programs and sales collateral
• Conduct competitive and market analysis to uncover customer needs, market trends, and opportunities to inform product development and marketing strategies
• Maintain a strong operational and follow-through bias, managing many moving parts across various agencies and cross-functional teams (Sales, Marketing, Ops, Product) without dropping details
• Establish the company as a leader in the insurtech space through storytelling, webinars, and enterprise-focused content
• Deeply understand the needs, motivations, and challenges of our customers. You’ll put the audience at the center of the team’s decisions and craft compelling, differentiated messaging and value propositions that resonate with and are informed by our target audience

Requirements:

• 5+ years of experience in product marketing, consulting, or a similar strategic role; experience in the insurance, SaaS, or fintech industry preferred. B2B experience preferred
• Proven experience in account-based marketing, with the ability to build and execute targeted strategies for enterprise partners
• Demonstrated ability to work closely with Sales teams, including experience in partner-facing environments and translating field needs into marketing actions
• Strong storytelling, writing, and communication skills with the ability to translate complex ideas into simple, compelling messages
• Experience leading product launches, building GTM strategies, and scaling marketing programs
• Strong analytical skills and the ability to use data to identify growth opportunities and analyze business/market trends
• Excellent communication and presentation skills, and the ability to engage and influence diverse stakeholders
• Experience leading cross-functional teams and collaborating with multiple departments
• Strong project management skills with a demonstrated ability to lead cross-functional teams
• Entrepreneurial spirit, bias for impact and a desire to thrive in a fast-paced, high-growth environment