Sr. Partner Marketing Manager

SentinelOne is redefining cybersecurity through AI-powered innovation. The Sr. Partner Marketing Manager will lead the go-to-market strategy and manage marketing relationships with reseller partners to maximize revenue potential and drive joint marketing initiatives.

Responsibilities:

• Create strategic quarterly and annual business plans with assigned partners
• Articulate business goals and actively drive account mapping, joint programs, and enablement in close partnership with the National Partner Manager (NPM) and Field Marketing Manager (FMM)
• Proactively identify and execute Go-to-Market (GTM) opportunities and joint marketing programs designed to accelerate pipeline growth and maximize ROI
• Present quarterly plan to internal and partner executives with focus on business outcomes
• Own the full campaign lifecycle—from ideation and budgeting through execution and reporting—for both partner-led and SentinelOne-led events and programs
• Lead cross-functional and regional planning sessions to ensure marketing activities are fully aligned with regional sales priorities and goals
• Develop a tight interlock with global partner marketing, field marketing, and partner managers to deliver one plan aligned to regional sales goals
• Own the management of Market Development Funds (MDF), including securing approvals, ensuring compliance, and maximizing the return on investment
• Drive timely and accurate Proof of Performance (POP) collection, including list uploads and data cleansing, to enable sales follow-up and conduct regular pipeline inspection to measure effectiveness and lead conversion
• Develop and deliver a strategic point of view to the business on marketing performance through reporting on key metrics such as ROI, engagement with key named accounts, partners & Paladins (technical champions) enabled, and demonstrating the direct impact of marketing activities on joint partner pipeline
• Develop and manage partner enablement programs (e.g., floor days, call blitzes, training) to educate partner sales teams on our value proposition and latest campaigns while bringing the SentinelOne brand to life
• Maintain consistent and high-quality internal communication regarding partner activities, results, and opportunities, ensuring full visibility across sales and channel leadership

Requirements:

• 10 years of experience in B2B marketing, preferably within cybersecurity
• Proven track record of developing and executing successful partner marketing campaigns
• Familiarity with partner co-marketing strategies and MDF program usage
• Strong understanding of partner ecosystems and go-to-market strategies
• Exceptional communication and interpersonal skills, with the ability to build trust and influence stakeholders
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies
• Proficiency in marketing tools and platforms such as Impartner, GlassHive, Salesforce, or similar
• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• Self-motivated, with a results-driven approach and the ability to work independently
• Creative thinker with a collaborative mindset
• Strong project management skills and attention to detail
• Knowledge of current trends and challenges within partner ecosystems
• Multilingual preferred