Senior Growth Marketing Manager (B2B)

Hatch is an AI agent CRM platform that helps various businesses turn customer interactions into revenue growth. They are seeking a Senior Growth Marketing Manager to execute and optimize marketing programs that drive pipeline, meetings, and revenue, while collaborating with cross-functional teams to enhance customer engagement and conversion rates.

Responsibilities:

• Build and manage multi-channel email programs that move prospects through the funnel—from first touch → meeting booked → closed-won
• Create nurture streams for inbound leads, demo no-shows, trial users, and cold prospects, using behavioral triggers and segmentation
• Execute re-engagement campaigns for aged leads and dormant opportunities to bring pipeline back to life
• Partner with Sales to refine lead quality, speed-to-contact, and conversion rates
• Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta/Facebook/Instagram/Threads, and programmatic channels (including programmatic out-of-home)
• Hit traffic, MQL, and opportunity creation targets while driving down CAC and improving payback period
• Run A/B and multivariate tests on creative, messaging, landing pages, and audience targeting to improve conversion at every stage
• Build and execute scaled ABM campaigns that use intent signals (e.g., hiring triggers, competitive switches, funding events) to identify and reach high-value accounts
• Use data enrichment and automation to reach decision-makers at accounts showing buying intent
• Create "always-on" programs that respond dynamically to market signals rather than static target lists
• Manage and optimize the B2B funnel: visits → MQLs → meetings → opportunities → closed-won ARR
• Build dashboards that provide visibility into channel performance, campaign ROI, CAC, LTV, and pipeline velocity
• Collaborate with Sales leadership on lead scoring, routing, and SLAs
• Execute strategies to tap into high-intent channels where B2B buying conversations happen—LinkedIn engagement, Slack communities, and referral networks
• Build programs that activate customer advocates and drive word-of-mouth pipeline
• Implement tracking to surface dark social's contribution to pipeline
• Partner with Product and Engineering to optimize the technical foundation of Hatch's organic search presence—site structure, schema markup, page speed, and crawlability
• Ensure Hatch surfaces in both traditional search engines (Google) and emerging answer engines (ChatGPT, Perplexity, Gemini)
• Work with Product Marketing to translate positioning into high-performing campaigns
• Collaborate with Customer Success on upsell and expansion campaigns
• Partner with Product and Engineering to test product-led growth (PLG) motions like self-serve trials and in-product CTAs
• Run experiments, document learnings, and build playbooks the go-to-market team can leverage

Requirements:

• 6–7 years of marketing experience, with the majority in growth marketing, demand generation, or performance marketing roles at B2B SaaS companies
• Proven track record executing and optimizing full-funnel programs in a sales-led (SLG) environment, with experience incorporating product-led growth (PLG) tactics
• Deep fluency in B2B buying cycles—you understand how committees buy, how deals progress, and what levers to pull at each stage
• Expert-level proficiency in HubSpot (or similar marketing automation platforms like Marketo) for campaign orchestration, lead scoring, and lifecycle management
• Hands-on experience managing and optimizing paid campaigns in Google Ads, LinkedIn Ads, Meta/Facebook/Instagram, and programmatic channels (programmatic out-of-home a plus)
• Strong grasp of analytics tools like Google Analytics 4 (GA4), Mixpanel, Amplitude, or similar; comfortable pulling your own reports and building dashboards
• Working knowledge of technical SEO principles and tools (e.g., Screaming Frog, SEMrush, Ahrefs)
• Data-native: You live in the metrics. You can design experiments, interpret results, and translate findings into actionable next steps
• Customer-centric: You understand the jobs-to-be-done framework and use insights to inform messaging and targeting
• Bias toward action: You'd rather launch and learn than wait for perfection. You move fast, test rigorously, and iterate based on what the data tells you
• Strategic + executional: You can build the plan and roll up your sleeves to execute it—writing ad copy, building email workflows, pulling reports, whatever it takes
• Collaborative influencer: You can align cross-functional stakeholders (Sales, Product, CS, Engineering) around shared goals
• Drove measurable improvements in MQL or pipeline creation through channel optimization and funnel improvements
• Reduced CAC or improved payback period through rigorous testing and reallocation of spend
• Executed ABM or signal-based programs that generated measurable pipeline from target accounts
• Built lifecycle nurture programs that improved lead-to-opportunity or opportunity-to-close conversion rates
• Bonus: SQL or other data querying skills; experience with enrichment tools and intent data platforms