Product Marketing Manager - Literacy

Great Minds is a high-growth, mission-driven organization focused on providing meaningful educational content. They are seeking a Product Marketing Manager to develop and execute go-to-market strategies for their Literacy team, ensuring that curricula resonate with educators and decision-makers while driving engagement and product use.

Responsibilities:

• Build go-to-market strategies that capture market share for existing and new programs in the Literacy portfolio
• Partner with Market Research, Sales, and Success to capture, synthesize, and elevate voice-of-customer and voice-of-market insights
• Develop customer segmentation models to inform targeting, positioning, and bundling strategies
• Partner with the product team to align roadmap priorities with customer needs and adoption cycles
• Translate product attributes into clear value propositions, differentiated positioning, and customer-centric, benefit-driven messaging
• Support development of pricing strategies and bundles that align with market demand and organizational goals
• Ensure consistency of messaging across sales, marketing, and customer-facing channels
• Develop and deliver sales training, competitive analyses, product overviews, and collateral to ensure sales teams can effectively position programs
• Provide strategic guidance and support for key sales opportunities
• Design and execute strategies that increase customer engagement, product usage, and opportunities for renewal

Requirements:

• 7+ years' experience in product marketing-related roles, edtech highly preferred
• Demonstrated experience in product messaging, go-to-market strategy, and customer segmentation
• Experience developing print and digital sales enablement tools (collateral, sampling strategies, etc)
• Experience marketing to both prospective and current customers
• Collaborative mindset with ability to influence across functions
• Exceptional communication and presentation skills
• Bachelor's degree