US Field Marketer-Single Point of Contact for Semiconductor & Battery

Siemens is a global technology company focused on industry, infrastructure, transport, and healthcare. They are seeking an experienced marketing professional to execute marketing strategies targeting Semiconductor and Battery customers in the US market, driving demand generation and optimizing marketing performance.

Responsibilities:

• Aligning monthly, at a minimum, with the Semiconductor and Battery sales teams to ensure Marketing and Sales are working toward the same goals; maintain continuous collaborative communication with Sales leadership for supported industries
• Drive the Semiconductor and Battery marketing plan to support strategic goals and meet/exceed pipeline and revenue targets
• Leverage data analytics to determine which tactics are working and which are not, and to optimize performance based on results
• Define and implement creative marketing tactics to fill gaps left between what the business requires and what the global marketing plans support
• Collaborate with execution team to optimally deploy, execute, and optimize the annual and quarterly program plans to realize the team’s goals
• Ensure accuracy of program forecasts and analyze campaign performance across the demand waterfall including pipeline volume and progression
• Communicate with and educate cross-functional teams about new and planned marketing activities
• Look for ways to continuously improve the team’s performance

Requirements:

• 5-7 years of experience with the B2B sales cycle and look for opportunities to improve demand generation, pipeline contribution and sales opportunity acceleration
• 5-7 of experience with marketing to a range of B2B buying groups using a wide variety of offers and delivery mechanisms
• 5-7 years of experience with demand generation performance management in a B2B environment, including the demand waterfall
• 5-7 years of experience aligning tactical plans with strategies consistently producing results on time and within budget
• 5-7 years of experience with use of project management tools provided to keep projects on schedule
• 5-7 years of experience with Inbound Content Marketing strategy/execution experience
• Fluent in English and highly effective in communicating across all mediums
• Legally authorized to work in the United States without requiring employer sponsored work authorization now or in the future
• Bachelor's degree from an accredited institution
• Proven B2B marketing experience in the industry a plus
• Operate with minimal supervision
• Motivated, inquisitive, and persistent
• Readily adaptable to changing market and organizational requirements
• Highly collaborative and focused on business and customer impact