Commercial Product Marketing Manager

Fluke Health Solutions is a leader in the biomedical and radiation detection markets. They are seeking a Commercial Product Marketing Manager to develop and implement go-to-market strategies for their SaaS solutions and consulting services, ensuring effective positioning and sales enablement.

Responsibilities:

• Develop and implement GTM strategies for SaaS products and consulting services, ensuring alignment with business objectives and revenue targets
• Partner with Marketing and Sales leadership to define launch plans, pricing strategies, and promotional campaigns
• Monitor market trends, customer needs, and competitive landscape to refine positioning and messaging
• Create and deliver sales enablement resources, including presentations, demos, ROI calculators, competitive battle cards, and objection-handling guides
• Train and support the sales team on product value propositions, differentiation, and consultative selling techniques
• Serve as a subject matter expert during key customer engagements to help close strategic opportunities
• Collaborate with Sales to identify barriers to adoption and develop solutions to accelerate deal cycles
• Provide insights on segmentation, targeting, and account prioritization to maximize penetration in key markets
• Partner with Customer Success to ensure smooth onboarding and retention strategies for SaaS and consulting offerings
• Define clear value propositions for SaaS and consulting services that resonate with target personas
• Translate technical capabilities into compelling business outcomes for customers
• Support Marketing in creating high-impact content such as case studies, whitepapers, and thought leadership pieces
• Work closely with Engineering and Operations to ensure product readiness aligns with GTM timelines
• Leverage the Fortive Business System (FBS) tools to drive continuous improvement in funnel management and commercial execution

Requirements:

• Bachelor's degree in Business, Sales, Marketing, or a related field; an MBA is a plus
• 5+ years of relevant work experience with global products
• Strong foundation in marketing fundamentals, including pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more
• Analytical & logical fact-based problem solving
• Strong communication and presentation abilities to groups, large and small
• Resourceful, collaborative teammate and possesses an owner mentality
• Effective at time management and priority setting
• Can travel domestically and internationally, 25%