Manager, Go-To-Market Financial Planning & Analysis

Great Minds is a high-growth, mission-driven organization focused on providing high-quality educational content. The Manager, Go-To-Market FP&A will serve as the primary finance business partner to Sales and Revenue Operations, enabling data-driven decision-making and optimizing revenue growth through financial planning and analysis.

Responsibilities:

• Lead Go-To-Market FP&A and Decision Support
• Own financial planning, forecasting, and performance management for Go-To-Market functions, including revenue, sales, marketing, and customer acquisition activities
• Serve as the primary finance advisor to GTM senior leaders, providing insights that inform pricing, demand planning, pipeline health, capacity planning, and investment tradeoffs
• Translate GTM strategies and initiatives into financial outcomes, clearly connecting operational decisions to enterprise value
• Drive High-Quality Planning, Budgeting, and Forecasting
• Lead GTM budget creation, reforecasting, and variance analysis, ensuring assumptions are well understood, pressure-tested, and aligned to strategic priorities
• Partner with stakeholders to identify risks, constraints, and opportunities during planning cycles and recommend mitigation or alternative scenarios
• Monitor leading indicators (e.g., pipeline, conversion rates, sampling) to anticipate performance gaps and drive timely course correction
• Provide Strategic Thought Partnership and Insight
• Challenge assumptions using structured problem-solving, root cause analysis, and scenario modeling to elevate decision quality
• Support development of GTM business cases by evaluating benefits, costs, risks, and ROI to inform funding and prioritization decisions
• Help leaders relentlessly triage initiatives to focus on the highest-value opportunities while managing downside risk
• Build and Embed Decision Support Tools
• Leverage planning and reporting tools (e.g., Adaptive Insights, BI dashboards, financial models) to deliver intuitive, actionable reporting for GTM leaders
• Partner with FP&A, Finance Systems, and Technology teams to design dashboards, reports, and analyses that meet GTM leaders where they are
• Act as the “voice of the internal customer” to ensure tools translate financial complexity into practical, decision-ready insights
• Enable Financial Acumen and Adoption
• Coach and train GTM leaders and stakeholders on FP&A concepts, value-driver trees, and financial decision frameworks
• Communicate insights clearly through visuals, storytelling, and plain business language to drive alignment, trust, and action
• Drive adoption of FP&A tools and processes by embedding them into existing workflows and decision forums
• Continuous Improvement and Collaboration
• Establish success metrics for GTM FP&A tools and services and drive iterative improvement based on stakeholder feedback
• Collaborate closely with other FP&A managers and analysts to ensure consistency, accuracy, and best-practice sharing across the organization
• Contribute to the ongoing evolution of Great Minds’ finance business partnering model

Requirements:

• 7+ years of progressive experience in FP&A, business planning, or finance business partnering, ideally including revenue or GTM support
• Strong understanding of financial planning, budgeting, forecasting, and variance analysis, with deep knowledge of the P&L and financial drivers
• Excellent communication and storytelling skills, with the ability to translate financial insights into clear business implications for senior leaders
• Demonstrated ability to build strong cross-functional relationships and influence decision making at the senior leadership level
• BS/BA degree in Accounting, Finance, Business Administration, or related field
• Experience supporting Go-To-Market functions (Sales, Marketing, Revenue Operations, or Demand Planning)
• Strong business acumen with understanding of revenue drivers, sales productivity, customer acquisition economics, and ROI analysis
• Advanced proficiency in financial modeling and planning tools (e.g., Adaptive Insights, Excel, BI tools such as Power BI)
• Experience coaching non-finance leaders to apply FP&A thinking in real-time decision making