Digital Marketing Manager - Cloud Security Start Up Vendor - Paying $200,000 + stock

StealthWatch is a cloud security start-up vendor looking for a Digital Marketing Manager to shape their digital strategy. This role involves leading digital marketing initiatives to drive brand awareness, growth, and user engagement.

Responsibilities:

• Develop and Execute Digital Strategy: Lead the end-to-end digital marketing strategy, from brand awareness and lead generation to customer engagement and retention
• SEO Leadership: Drive and implement our SEO strategy to increase organic visibility, web traffic, and lead generation. Conduct thorough keyword research, optimize on-page content, and manage backlink-building efforts
• Content Marketing: Partner with content writers and designers to create high-quality, engaging content (blogs, webinars, whitepapers) that aligns with our brand voice and improves search visibility
• Paid Advertising: Plan and manage paid advertising campaigns (PPC, display ads, retargeting) to amplify brand presence and generate qualified leads
• Analytics & Reporting: Set up and manage analytics dashboards, monitor KPIs, and report on performance metrics. Provide actionable insights to improve the ROI of marketing campaigns
• Conversion Rate Optimization (CRO): Work closely with product and sales teams to optimize user journeys and drive conversions, from landing pages to forms and call-to-action buttons

Requirements:

• Digital marketing expertise with a focus on scaling start-ups
• Experience in developing and executing digital marketing strategies
• Proven SEO leadership skills with experience in keyword research and on-page optimization
• Strong content marketing experience, including collaboration with writers and designers
• Experience in planning and managing paid advertising campaigns (PPC, display ads, retargeting)
• Ability to set up and manage analytics dashboards and monitor KPIs
• Experience in conversion rate optimization (CRO) and optimizing user journeys