Product Manager, Player Lifecycle

Rush Street Interactive is a market leader in online casino and sports betting, and they are seeking a Product Manager for Player Lifecycle. This role is responsible for owning and evolving the player-facing lifecycle platforms with a focus on CRM capabilities to support acquisition, engagement, retention, and reactivation.

Responsibilities:

• Own the product strategy and delivery for player lifecycle platforms, with primary accountability for CRM configuration, capabilities, and roadmap
• Partner with marketing teams to define lifecycle use cases, segmentation needs, journey orchestration requirements, and personalization capabilities
• Collaborate with the Senior Product Manager, Digital Collection to ensure required player events and behavioral signals are captured consistently
• Partner with the Product Manager, Curation to ensure CRM use cases are supported by reliable player attributes, audience definitions, and curated datasets
• Define and oversee CRM integrations with data platforms, marketing channels, and activation tools
• Temporarily oversee data activations to downstream platforms (e.g., marketing channels, ad platforms), ensuring integrations are scalable, well-documented, and compliant
• Work with engineering and vendors to manage implementation details including APIs, SDKs, data syncs, and platform configurations
• Establish governance, QA, and monitoring processes for lifecycle data, integrations, and campaign enablement
• Maintain clear documentation of lifecycle capabilities, integrations, and operational workflows

Requirements:

• Bachelor's degree in Marketing Technology, Product Management, Computer Science, or a related field, preferred, or equivalent experience
• 5+ years of experience in product management, martech/ad tech strategy, or platform operations
• Stakeholder Management: 5+ years partnering with marketing, analytics, engineering, and data teams to deliver lifecycle or CRM-driven capabilities
• Lifecycle & CRM Expertise: Strong understanding of CRM platforms and lifecycle concepts including segmentation, journeys, personalization, and campaign execution
• Data & Integration Literacy: Experience working with event data, player/customer attributes, APIs, and platform integrations across marketing systems
• Product Thinking: Ability to translate marketing and lifecycle needs into clear product requirements, roadmaps, and phased delivery
• Activation & Measurement Awareness: Familiarity with data activation patterns and downstream platform integrations; deep ad tech specialization not required
• Governance & Reliability: Experience establishing QA, monitoring, and documentation practices in complex or regulated environments
• Cross-functional Leadership: Proven ability to coordinate across product, engineering, marketing, and vendors to deliver platform capabilities
• Able to travel occasionally both domestically and internationally