Growth Marketing Manager

Role Overview

• Build and optimize multi-channel growth campaigns to generate qualified pipeline (paid search, paid social, email, partner channels, etc.)
• Own lead volume and lead quality performance, with a focus on conversion to SQL and Closed Won
• Continuously test new acquisition strategies, landing pages, messaging hooks, and offer structures
• Develop nurture journeys that educate dealership decision-makers and move them toward demos and buying conversations
• Build segmented lifecycle email campaigns (cold leads, warm leads, event leads, lost deals, competitive switch, etc.)
• Support Sales with enablement-style content that helps reps follow up more effectively (talk tracks, sequences, battlecards, proof points)
• Track and report performance across the funnel: MQL → SQL → Opportunity → Closed Won
• Identify drop-off points and build programs to improve conversion at each stage
• Maintain dashboards and reporting that help leadership understand CAC, ROI, channel performance, and pipeline velocity across all channels
• Support product launches and GTM initiatives by coordinating campaign strategy, execution, and measurement
• Work with Brand marketing to create campaign assets in partnership with internal stakeholders and contractors (ads, landing pages, email, sales collateral)
• Work with Event marketing to develop attendee targeting campaigns and follow-up
• Work directly with Sales leadership to understand pipeline needs and build targeted campaigns that support their goals
• Partner with reps to improve follow-up strategy for marketing-generated leads and provide materials
• Help define and improve lead scoring, routing, and lifecycle definitions as our systems mature

Requirements

• 4–7 years of growth marketing experience in B2B SaaS (bonus if automotive tech, MarTech, or AI)
• Strong experience running and optimizing paid campaigns (Google Search required, Performance Max a plus)
• Experience building lead nurture journeys and lifecycle email campaigns
• Solid understanding of conversion optimization (landing pages, CTAs, messaging tests)
• Comfortable working in HubSpot (or similar marketing automation tools)
• Strong analytical skills, able to translate performance into action
• Ability to move fast, manage multiple campaigns, and stay organized without heavy oversight.

Tech Stack

• SQL

Benefits

• Equity participation through stock options.
• Fully paid health, vision & dental insurance for employees.
• Flexible PTO and hybrid schedule (3 days / week in downtown Austin).
• Free lunches, parking stipend provided, team events, and a casual, but get things done culture.