Support Sales with enablement-style content that helps reps follow up more effectively (talk tracks, sequences, battlecards, proof points)
Track and report performance across the funnel: MQL → SQL → Opportunity → Closed Won
Identify drop-off points and build programs to improve conversion at each stage
Maintain dashboards and reporting that help leadership understand CAC, ROI, channel performance, and pipeline velocity across all channels
Support product launches and GTM initiatives by coordinating campaign strategy, execution, and measurement
Work with Brand marketing to create campaign assets in partnership with internal stakeholders and contractors (ads, landing pages, email, sales collateral)
Work with Event marketing to develop attendee targeting campaigns and follow-up
Work directly with Sales leadership to understand pipeline needs and build targeted campaigns that support their goals
Partner with reps to improve follow-up strategy for marketing-generated leads and provide materials
Help define and improve lead scoring, routing, and lifecycle definitions as our systems mature
Requirements
4–7 years of growth marketing experience in B2B SaaS (bonus if automotive tech, MarTech, or AI)
Strong experience running and optimizing paid campaigns (Google Search required, Performance Max a plus)
Experience building lead nurture journeys and lifecycle email campaigns
Solid understanding of conversion optimization (landing pages, CTAs, messaging tests)
Comfortable working in HubSpot (or similar marketing automation tools)
Strong analytical skills, able to translate performance into action
Ability to move fast, manage multiple campaigns, and stay organized without heavy oversight.
Tech Stack
SQL
Benefits
Equity participation through stock options.
Fully paid health, vision & dental insurance for employees.
Flexible PTO and hybrid schedule (3 days / week in downtown Austin).
Free lunches, parking stipend provided, team events, and a casual, but get things done culture.