Adobe CDP Engineer

Lumen Technologies is a company dedicated to connecting people, data, and applications to ignite business growth. The Adobe CDP Engineer will lead the strategic planning, optimization, and governance of Adobe Real-Time CDP, collaborating with various teams to drive data-driven personalization and AI-enabled marketing initiatives.

Responsibilities:

• Lead architectural strategy, implementation, and ongoing optimization of Adobe CDP within Adobe Experience Platform
• Define and evolve data governance, identity resolution, and audience segmentation strategies in support of Growth Marketing efforts
• Drive innovation and roadmap development for AI-ready capabilities across the platform
• Coordinate cross-functional support across other engineers and technical resources using AEP and AEM products
• Foster cross-functional collaboration with Marketing, analytics, IT, and external partners
• Oversee integration of Adobe CDP with Salesforce, Customer Journey Analytics, Adobe Journey Optimizer, and external data sources (e.g., Demandbase, ZoomInfo)
• Design and implement data ingestion pipelines using Adobe APIs, ETL tools, and native connectors
• Ensure seamless activation of audiences across paid media, owned channels, and CRM
• Enforce best practices in data privacy, security, and compliance (GDPR, CCPA)
• Maintain high standards for data quality, schema design (XDM), and identity graph configuration
• Support Adobe Target implementations for A/B testing, multivariate testing, and automated personalization
• Collaborate with UX, content, and analytics teams to define hypotheses and test variants
• Monitor performance, analyze results, and iterate based on insights

Requirements:

• 5+ years of experience in Adobe Experience Platform and Adobe CDP
• Proven track record in leading technical teams and delivering enterprise-scale personalization solutions
• Deep understanding of Real-Time Customer Profile, Data Distiller, Segment Builder, Identity Graph, and Activation workflows
• Strong experience with Salesforce integration and third-party data platforms (Demandbase, ZoomInfo)
• Proficiency in data modeling (SQL, JSON), XDM schema, and cloud architectures (Adobe Experience Cloud, AWS, Azure)
• Familiarity with front-end technologies (JavaScript, HTML, CSS) and tag management (Adobe Launch)
• Adobe certifications (e.g., Adobe Target Business Practitioner, Adobe CDP Architect)
• Experience with Adobe Target
• Experience with AI/ML models in marketing use cases
• Knowledge of marketing automation platforms and campaign orchestration tools
• Experience integrating Adobe stack with other enterprise platforms (Salesforce, DemandBase, LeanData)
• Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms. This is critical for enabling AI-driven capabilities and personalization strategies
• Familiarity with Agile/Scaled Agile methodologies