Product Manager

Merative is a company that provides trusted clinical decision support solutions through Micromedex. They are seeking a Product Manager to develop product vision and strategies that enhance user engagement and retention on their platform, leveraging AI and data-driven approaches to achieve measurable impact.

Responsibilities:

• Own engagement and retention metrics: Define, track, and drive improvements to key engagement indicators (DAU/MAU, session frequency, feature adoption) and retention metrics (D1/D7/D30 retention, churn reduction, reactivation rates)
• Develop engagement strategy: Build the product vision and roadmap for experiences that deepen user engagement, including habit-forming loops, personalized journeys, and contextual nudges that guide users toward value
• Drive retention through product-led initiatives: Design and execute strategies to reduce churn, increase stickiness, and re-engage lapsed users through lifecycle marketing, personalization, and product interventions
• Leverage AI to accelerate product development: Use AI-powered tools for prototyping, data analysis, content generation, and experimentation. Apply AI to personalize user experiences and predict engagement patterns
• Lead experimentation and optimization: Design and run rigorous A/B tests, analyze results, and iterate rapidly. Build frameworks for segmentation, targeting, and journey optimization in partnership with data science
• Build engagement infrastructure: Lead the creation of foundational systems including contextual messaging, in-app marketing surfaces, and personalization frameworks that scale across the product
• Collaborate cross-functionally: Partner with engineering, design, marketing, and analytics to deliver cohesive experiences. Influence stakeholders across the organization to align on engagement priorities
• Translate insights into action: Use quantitative data to identify opportunities and qualitative research to understand user motivations. Turn insights into clear product requirements and user stories

Requirements:

• 3+ years of product management experience with a focus on engagement, retention, growth, or lifecycle product development
• Proven track record of driving measurable improvements to engagement and retention metrics through experimentation and product iteration
• Proficiency with AI tools: Demonstrated experience using AI for product development, including prototyping (Claude, Lovable, Cursor, Figma Make), data analysis, or building AI-powered features
• Strong analytical skills with ability to write SQL queries, interpret data, and make data-driven decisions
• Experience with A/B testing frameworks, funnel optimization, and cohort analysis
• Understanding of behavioral psychology, habit formation, and user motivation frameworks
• Excellent collaboration and communication skills; able to influence and align stakeholders across technical and business teams
• Self-starter who thrives in ambiguity and is biased toward action and outcomes
• Experience building personalization frameworks, recommendation systems, or messaging infrastructure
• Background in consumer products, SaaS, fintech, or healthcare technology
• Experience with lifecycle marketing tools (Braze, Iterable, Customer.io) or product analytics platforms (Amplitude, Mixpanel)
• Track record of mentoring junior PMs or leading cross-functional initiatives
• Experience applying machine learning or predictive analytics to engagement or retention challenges