Channel Marketing Manager

Blumira is a security operations platform dedicated to providing comprehensive visibility and expert guidance for IT and security teams. They are seeking a Channel Marketing Manager to develop and execute their channel marketing strategy focused on MSPs, collaborating with the Sales-side Channel & Alliances team to design impactful marketing programs.

Responsibilities:

• Develop and own the channel marketing strategy (with an MSP-first emphasis), aligning to revenue goals and channel growth priorities
• Create scalable partner marketing plays across the funnel: recruitment, activation, enablement, pipeline generation, and retention
• Build an annual/quarterly channel marketing plan (themes, offers, partner tiers, program calendar, budgets)
• Design and run co-marketing campaigns with MSPs (webinars, email nurtures, paid/social kits, content syndication, partner-led promotions)
• Produce partner-ready assets and toolkits (campaign-in-a-box, pitch decks, landing page templates, battlecards, email copy, one-pagers)
• Collaborate with Product Marketing to ensure messaging resonates with MSPs and mid-market buyers
• Plan and execute partner-focused events (trade shows, partner roadshows, field events, virtual events, enablement workshops)
• Support the Channel & Alliances team with event strategy, partner participation packages, and post-event follow-up motions
• Work across Marketing (Demand Gen, Content, Product Marketing, Lifecycle/Email, Web, Creative, PR) to deliver programs on time and on brand
• Coordinate closely with Channel & Alliances Manager to align programs to partner needs, pipeline goals, and field priorities
• Build and deliver consistent reporting on channel marketing performance (partner-sourced pipeline, influenced revenue, campaign ROI, partner engagement, event impact)
• Own tracking hygiene for channel campaigns: UTMs, partner attribution, lead routing, partner segmentation, and dashboards
• Use insights to optimize programs and recommend investment shifts

Requirements:

• 4+ years of B2B marketing experience with at least 2+ years in channel/partner marketing (MSPs, VARs, SIs, or distributor ecosystems)
• Proven experience building and executing co-marketing campaigns that drive pipeline and measurable results
• Experience coordinating cross-functionally and managing multiple programs simultaneously
• Strong operational skills: campaign tracking, reporting, attribution basics, and performance optimization
• Excellent communication skills—able to influence stakeholders across Marketing and Sales
• Cybersecurity experience (SIEM, MDR, EDR, XDR, SOC tooling, managed security services, compliance-driven markets)
• Familiarity with MSP ecosystems, partner program constructs, and partner enablement best practices
• Experience with marketing automation/CRM and reporting (e.g., HubSpot/Marketo/Pardot + Salesforce) and BI/dashboarding
• Comfort building 'campaigns-in-a-box' and partner kits that are easy for MSPs to adopt