Blumira is a security operations platform dedicated to providing comprehensive visibility and expert guidance for IT and security teams. They are seeking a Channel Marketing Manager to develop and execute their channel marketing strategy focused on MSPs, collaborating with the Sales-side Channel & Alliances team to design impactful marketing programs.
Responsibilities:
- Develop and own the channel marketing strategy (with an MSP-first emphasis), aligning to revenue goals and channel growth priorities
- Create scalable partner marketing plays across the funnel: recruitment, activation, enablement, pipeline generation, and retention
- Build an annual/quarterly channel marketing plan (themes, offers, partner tiers, program calendar, budgets)
- Design and run co-marketing campaigns with MSPs (webinars, email nurtures, paid/social kits, content syndication, partner-led promotions)
- Produce partner-ready assets and toolkits (campaign-in-a-box, pitch decks, landing page templates, battlecards, email copy, one-pagers)
- Collaborate with Product Marketing to ensure messaging resonates with MSPs and mid-market buyers
- Plan and execute partner-focused events (trade shows, partner roadshows, field events, virtual events, enablement workshops)
- Support the Channel & Alliances team with event strategy, partner participation packages, and post-event follow-up motions
- Work across Marketing (Demand Gen, Content, Product Marketing, Lifecycle/Email, Web, Creative, PR) to deliver programs on time and on brand
- Coordinate closely with Channel & Alliances Manager to align programs to partner needs, pipeline goals, and field priorities
- Build and deliver consistent reporting on channel marketing performance (partner-sourced pipeline, influenced revenue, campaign ROI, partner engagement, event impact)
- Own tracking hygiene for channel campaigns: UTMs, partner attribution, lead routing, partner segmentation, and dashboards
- Use insights to optimize programs and recommend investment shifts
Requirements:
- 4+ years of B2B marketing experience with at least 2+ years in channel/partner marketing (MSPs, VARs, SIs, or distributor ecosystems)
- Proven experience building and executing co-marketing campaigns that drive pipeline and measurable results
- Experience coordinating cross-functionally and managing multiple programs simultaneously
- Strong operational skills: campaign tracking, reporting, attribution basics, and performance optimization
- Excellent communication skills—able to influence stakeholders across Marketing and Sales
- Cybersecurity experience (SIEM, MDR, EDR, XDR, SOC tooling, managed security services, compliance-driven markets)
- Familiarity with MSP ecosystems, partner program constructs, and partner enablement best practices
- Experience with marketing automation/CRM and reporting (e.g., HubSpot/Marketo/Pardot + Salesforce) and BI/dashboarding
- Comfort building 'campaigns-in-a-box' and partner kits that are easy for MSPs to adopt