Fundraise UpRemote
Senior Account-Based Marketing Manager, USA, Remote
United States
Full-time
2 days ago
$130,000 - $150,000 USD
H1B Sponsor
Key skills
SaaSSales
About this role
Fundraise Up is a global fundraising platform that makes donating to nonprofits fast and accessible. They are seeking a strategic and data-driven Senior Account-Based Marketing Manager to architect and execute high-impact account-based marketing programs that unlock pipeline and accelerate revenue across strategic accounts.
Responsibilities:
- Build and execute 1:1, 1:few, and early-stage 1:many ABM programs across a focused list of Strategic accounts
- Orchestrate integrated account-based plays across LinkedIn, direct mail, paid and organic social, content hubs, email, website personalization, and field events
- Work with RevOps to operationalize intent data, account scoring, and engagement signals to support outbound and expansion efforts
- Create clear, personalized messaging, value narratives, and microsites for executive buyers including CMOs, CDOs, CTOs, CFOs, and Compliance leaders
- Partner with Field Marketing to deliver high-touch executive experiences, including curated dinners, virtual events, and DXS
- Co-build account plans with AEs to identify whitespace, engage buying groups, and move deals forward
- Support with account research, insights, messaging, and custom assets that help secure meetings and influence opportunities
- Track and report on account coverage, engagement, intent and pipeline impact
- Build dashboards that help Marketing and Sales understand what’s working and where to focus next
- Hold yourself accountable for pipeline creation, acceleration, and revenue impact
- Test new ABM approaches, executive engagement formats, and creative ideas to stand out in the market
- Continuously improve personalization, execution quality, and cross-team coordination
Requirements:
- 8+ years of B2B SaaS marketing experience, preferably at a growth-stage startup or scale-up, with 3+ years focused on ABM or enterprise demand generation
- Demonstrated success running multi-channel ABM programs
- Hands-on experience evaluating, implementing, and running ABM tech stacks
- Strong analytical and strategic thinking skills paired with a creative approach
- Comfortable building and operating in a fast-paced, high-growth environment