Material Bank is the world’s largest material marketplace for the architecture and design industry, connecting designers with a vast array of materials. They are seeking an Integrated Marketing Manager to lead creative strategy across paid social channels, focusing on data-driven insights to enhance brand equity and performance outcomes.
Responsibilities:
- Own creative strategy, planning, and execution across all paid social channels, including Meta, Pinterest, and LinkedIn
- Translate winning paid social concepts across regions, ensuring creative is optimized for local audiences and not simply translated
- Oversee EU localization and translation development for paid campaigns
- Build and manage a scalable UGC creator pipeline, leveraging organic content and strategic partnerships
- Manage campaign timelines, deliverables, contracts, and billing for partnerships within scope
- Lead the paid social learning agenda across North America and Europe, driving structured testing and iteration
- Partner with Performance Marketing to turn reporting and insights into actionable creative improvements
- Identify and test creative approaches that support overall channel growth and efficiency goals
- Develop repeatable creative templates to support Field team events
- Streamline event related creative to improve speed, consistency, and production efficiency
- Create email templates for the Field team that increase engagement and simplify execution
- Ensure all creative is on brand, audience specific, and aligned to funnel stage and vertical strategy
Requirements:
- Proven experience leading paid social creative strategy with a strong understanding of performance metrics such as CTR and ROAS
- Deep knowledge of platform best practices across Meta, Pinterest, and LinkedIn
- Experience building and scaling structured creative testing programs and learning agendas
- Ability to translate data and reporting into clear creative direction and performance improvements
- Experience working across regions and adapting creative for different markets
- Strong project management skills with the ability to manage timelines, vendors, contracts, and budgets
- Experience developing creative templates and systems that improve team efficiency
- A collaborative mindset and ability to partner cross functionally across Brand, Performance, Lifecycle, and Field teams
- A strong creative eye paired with a performance driven approach
- Comfort operating in a fast paced, growth oriented environment where testing and iteration are core to success