Aegon is a company focused on driving long-term strategy by designing life products for individual and group markets. The Product Manager will manage existing product portfolios and analyze market trends to identify product opportunities and ensure profitable sales.
Responsibilities:
- Analyze market trends and competitive landscape to discern product opportunities and translate market conditions into valid value positions
- Research potential market opportunities; build the business case for product innovations by gathering distribution and consumer feedback, reviewing industry sales trends, and understanding demographic shifts/consumer preferences
- Make recommendations to the product leader and team on product features, competitiveness, profitability, sales goals and launch date
- Conduct feasibility studies, research and development, and participate in labs to evaluate ideas. Collaborate with sales and margin analytics team and other business groups to conduct hypothesis testing and opportunity sizing; develop capabilities based assessments (CBA) and execution approach
- Partner with distributors, Marketing, Finance, IT and other key stakeholders to recommend product features, competitiveness, profitability, sales goals and launch dates
- Negotiate needs and bring consensus/closure to issues, and facilitate decisions on new business portfolio issues
- Develop product specification documents, product guides and other product documentation
- Serve as a subject matter expert to functional areas on product information required during the product development process
- Monitor agent performance and compliance with company policies and industry regulations
- Analyze and report on agent interactions to identify trends and areas for improvement
- Conduct training sessions and provide feedback to agents to enhance their skills and effectiveness
- Collaborate with management to implement strategies that improve agent performance and customer service
- Maintain accurate records and documentation of monitoring activities and findings
Requirements:
- Bachelor's degree in a business related field or equivalent experience
- Two years of product development experience in the life industry
- Understanding of life products features and riders
- Understanding of life sales and marketing techniques
- Analytical skills and attention to detail to perform market analysis, customer research, opportunity sizing, profitability assessments, and risk/legal/compliance assessments
- Communication and interpersonal skills to educate audience and advocate recommendations with team members and stakeholders at all levels of the organization
- Decision making skills to create scope and content for consumer market research, and use insights to develop product design and features
- Strategic thinker and facilitation skills
- Advanced proficiency in MS Office (Excel, PowerPoint, Word)