Director, Product Marketing

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. As Director, Product Marketing, you will drive the success of the company’s product portfolio through comprehensive go-to-market strategies and impactful messaging, while managing and mentoring a high-performing team to achieve measurable outcomes.

Responsibilities:

• Lead cross-functional go-to-market planning for new product launches, enhancements, and feature updates, ensuring alignment with company revenue and growth goals
• Drive market adoption by collaborating with Marketing to design demand-generation campaigns, content marketing strategies, and lifecycle marketing initiatives
• Define and own launch objectives, milestones, and KPIs to track and report success
• Develop compelling messaging frameworks, competitive positioning, and value propositions tailored to key personas and industries
• Work with the Marketing team to ensure messaging consistency across all external touchpoints, including website, email campaigns, thought leadership content, webinars, and events
• Equip teams with clear narratives that align with both product functionality and client pain points
• Conduct in-depth market research, competitive analysis, and client interviews to identify market trends, white space opportunities, and gaps in the portfolio
• Serve as the expert on market dynamics, buyer personas, and client needs to guide Product development and marketing efforts
• Synthesize and share actionable insights to inform strategic decision-making, product roadmaps, and GTM priorities
• Develop comprehensive enablement materials, including product collateral, battle cards, competitor analyses, demo scripts, and playbooks, ensuring alignment with product and campaign strategies
• Collaborate with Marketing to design and deliver educational content, such as blogs, whitepapers, ebooks, and videos, to support demand generation and thought leadership efforts
• Partner with Sales Enablement teams to train Sales and Client Success teams on messaging, use cases, and market differentiation
• Lead efforts to collect and integrate feedback from clients, prospects, and partners into product marketing strategies
• Advocate for client needs and pain points within the organization to shape product enhancements and innovation
• Partner with Marketing to develop case studies and client stories that highlight product impact and ROI
• Establish and monitor key performance indicators (KPIs) for product marketing success, such as pipeline contribution, content engagement, win rates, and client adoption
• Use data to optimize messaging, campaigns, and enablement strategies for continuous improvement
• Report on the impact of product marketing efforts to senior leadership, providing actionable insights and recommendations
• Build, develop, and inspire a team of product marketing professionals, fostering a collaborative and results-oriented culture
• Set clear goals and performance expectations, providing mentorship and development opportunities to advance team members’ careers
• Encourage innovation and cross-functional alignment to drive shared goals across the organization

Requirements:

• 10+ years of product marketing experience, including at least 5 years in a senior leadership role, with proven success in high-growth SaaS or technology organizations
• Demonstrated ability to drive end-to-end go-to-market strategy, messaging, and campaign execution
• Strong experience partnering with Marketing teams to design campaigns and produce assets for demand generation, thought leadership, and lifecycle engagement
• Proven ability to work seamlessly with Product, Sales, and Client Success teams to align on priorities and deliver business results
• Strong analytical skills, with a track record of leveraging data to guide strategy and optimize performance
• Success in managing and scaling high-performing product marketing teams while fostering professional growth and collaboration
• Exceptional ability to influence stakeholders and communicate value across all levels of the organization
• Bachelor's degree in Marketing, Business or a related field; an MBA is preferred
• Prior experience in a Private Equity-backed organization and familiarity with high-velocity and enterprise SaaS GTM motions
• Understanding of SaaS product functionality and buyer needs in key verticals such as e-commerce, retail, or technology