Search Engine Optimization (SEO) Analyst

Live Nation is a leading entertainment company, and they are seeking a Search Engine Optimization (SEO) Analyst. The role involves analyzing website performance metrics, developing SEO strategies, and collaborating with teams to enhance website visibility and performance.

Responsibilities:

• Analyze website performance metrics to identify opportunities for improvement
• Track key performance indicators (KPIs) to measure the success of SEO initiatives
• Conduct in-depth analyses of organic search traffic, rankings, and conversions
• Monitor and assess the impact of large-scale content development on SEO performance
• Develop and maintain comprehensive SEO dashboards to visualize key metrics
• Extract, process, and analyze large datasets to generate actionable insights, leveraging/building ETLs and creating visualizations to communicate insights
• Create website crawl to analyze user and search bot indexability and content rendering, ensuring optimal performance and visibility
• Implement SEO regression monitoring to protect SEO performance
• Monitor and optimize website performance factors related to SEO
• Conduct keyword research and competitive analysis to identify growth opportunities
• Develop and implement SEO strategies aligned with business objectives
• Optimize both on-page and off-page SEO elements to improve search engine rankings
• Build high-quality backlinks to enhance website authority
• Leverage machine learning and predictive analytics to forecast trends and optimize campaigns
• Conduct A/B testing to optimize website elements for better performance
• Collaborate with cross-functional teams to ensure alignment on SEO goals
• Communicate insights and recommendations effectively to stakeholders
• Stay up to date with the latest SEO trends and algorithm updates
• Share expertise and best practices to develop sound strategies for future projects

Requirements:

• Master's degree or foreign equivalent in Computer Science, Information Technology, or related field
• One (1) year of experience as SEO Analyst or related occupation
• Experience with writing and running SQL queries
• Experience with Web Performance tools: Google Analytics Premium, Google Search Console, rank tracking
• Experience with database management systems: Databricks, BigQuery, DOMO
• Experience with SEO software tools: Semrush, Screaming Frog, Oncrawl, and SEO Clarity for technical audits
• Experience analyzing large quantities of data creating complex formulas, pivots, and models using Excel, PowerPoint, Google Sheets
• Experience in project management overseeing multiple initiatives and rollouts
• Experience defining and executing tests based on a specific set of assumptions/hypothesis and goals, iterating, and continuing improvements
• Experience with digital media and e-commerce business models