Product Marketing Engineer

HG Insights is a leader in technology intelligence, providing data-driven insights that help businesses make strategic decisions about technology investments. They are seeking a Product Marketing Engineer who can create technical content and build product demos, blending marketing and technical skills to produce engaging material for their market.

Responsibilities:

• Create technical content that doesn't feel like marketing: Build video demos, implementation guides, flow examples, and technical walkthroughs that speak the language of GTM professionals
• Be hands-on with the product: Build actual implementations, test use cases, create proof-of-concept flows - you need to genuinely understand how it works to explain it well
• Demo like a pro: Record polished product demos quickly and effectively, showing real use cases that resonate with our buyers
• Sense-check everything: Review and validate technical content (especially AI-generated content) to ensure it's accurate and speaks the right language to our market
• Stay close to competitors: Understand how our product compares to alternatives in the market and be able to articulate differences clearly
• Work fast: Create multiple pieces of content per week - we value volume and velocity alongside quality

Requirements:

• Technical fluency: You've implemented marketing/sales/RevOps tools before. You understand data flows, integrations, APIs, and how GTM tech stacks work together
• Market understanding: You know the personas we sell to - demand gen marketers, SDRs, sales ops, RevOps - and you understand their use cases and pain points
• Comfortable on camera: Can record clear, engaging demos and walkthroughs without needing multiple takes
• Self-sufficient: Can figure out how to build something in a product without extensive hand-holding
• Fast learner: Can get up to speed on new products and use cases quickly
• Experience with MarTech, sales tech, or GTM data platforms e.g. Clay, ZoomInfo, 6sense, Apollo, etc
• Background as a solutions engineer, implementation engineer, or customer success engineer
• Experience creating technical content, documentation, or enablement materials
• Agency background with exposure to multiple platforms and vendors
• Understanding of data/analytics tools and how technical buyers evaluate products