National Research Group is a leading global insights and strategy firm at the intersection of content, culture, and technology. They are seeking a Market Research Manager or Senior Manager to manage quantitative and qualitative research projects, translating data into actionable insights while partnering with clients and internal teams.
Responsibilities:
- Manage all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis and storytelling
- Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports
- Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines
- Assist with proposal writing through researching relevant industry trends and topics
- Build relationships through effectively managing day to day client interaction and helping solve client issues and concerns
- Troubleshoot any issues that arise in an efficient and effective manner
- Help provide direction to analysts on the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies
- Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy
Requirements:
- 3+ years' experience working in consumer insights, consumer research or in an analyst/strategy role at an entertainment/media/technology company
- B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field
- Experience with and flexibility to work on both qualitative and quantitative projects
- Excellent at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data
- Experience visualizing data with tools such as Excel, PowerPoint, Google Docs and Slides
- Experience with the following data analysis techniques: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis
- Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner
- Great verbal communication skills and comfortable with presenting to groups
- Ability to nurture and build relationships and provide strategic guidance to clients
- Natural problem solver with the ability to address issues using creative and collaborative tactics
- Internally-motivated who continuously strives to get things done well
- Successfully manages time and multiple competing priorities to ensure deadlines are always met
- Hawk-eyed attention to detail and focused on ensuring high levels of quality control and reporting
- Team player who is able to work collaboratively and harmoniously within a team and across teams