Eden is on a mission to tackle America's metabolic health crisis by providing accessible solutions and exceptional care. They are seeking a Senior UX/UI Product Designer to own the user experience strategy for HealthOS, focusing on maximizing conversion and clinical efficiency through research, prototyping, and validation.
Responsibilities:
- Hypothesis-Driven Design: Proactively identify gaps in the user journey. Create and test hypotheses to improve conversion rates (Intake) and operational speed (Admin Portal) rather than just executing feature requests
- Rapid Experimentation: Design and launch quick tests (A/B, prototypes) to validate ideas before full implementation. You focus on speed-to-learning
- Experience Research: Conduct usability testing, analyze funnel drop-offs (using tools like PostHog/Mixpanel), and interview internal users to uncover hidden pain points
- Patient Experience: Own the end-to-end patient journey from the first ad click to long-term retention, ensuring the experience is trustworthy and frictionless
- Admin Workflow Efficiency: Deep dive into internal operations to design EMR tools that reduce cognitive load and error rates for our clinical support teams
- Design Leadership: Act as the internal voice of the user. Challenge assumptions with data and ensure every interface decision serves a clear user or business goal
Requirements:
- 5+ years of experience in Product Design, with a portfolio demonstrating iterative design processes based on data and research (not just final UI)
- Strong Research Capabilities: Proven experience planning and running user research (usability testing, heuristic evaluations, customer interviews). You know how to validate a problem before designing the solution
- Analytical Mindset: You are comfortable looking at data (funnels, heatmaps) to find opportunities. You don't guess; you observe behavior
- Rapid Prototyping: Ability to build quick, testable prototypes in Figma to get feedback fast
- Complex System Design: Experience with logic-heavy flows (e.g., forms with conditional branching, admin dashboards)
- Communication: Ability to articulate the 'Why' behind your design decisions to stakeholders using evidence and logic
- Growth Design Experience: Specific background in Conversion Rate Optimization (CRO) or growth experiments
- HealthTech Context: Familiarity with patient intake flows or EMR workflows