Applied SystemsRemote
Lead Digital Marketing Manager, Paid Media
United States
Full-time
6 hours ago
$99,000 - $125,000 USD
H1B Sponsor
Key skills
SaaSLeadershipCommunicationCollaboration
About this role
Applied Systems is transforming the insurance industry by building a team focused on delivering innovative software and services. They are seeking a Lead Digital Marketing Manager, Paid Media to optimize PPC strategies, manage campaign governance, and lead creative experimentation to enhance customer engagement and conversion rates.
Responsibilities:
- Bottom‑of‑Funnel PPC Ownership: Build and optimize high‑intent search programs in Google Ads & Microsoft Ads (keywords, audiences, extensions)
- Conversion & Landing Page Optimization: Partner with Web to design conversion‑first landing pages and run A/B tests to improve CVR and MQL quality
- Campaign Governance & Tracking: Own GA4/pixel tracking, UTMs, QA workflows, and budget pacing to ensure clean data and reliable attribution
- Mid‑Funnel Paid Media (Consideration): Plan and execute paid social and retargeting across LinkedIn, Meta, and other channels to drive engagement and consideration
- Creative & Experimentation Leadership: Develop creative briefs and run structured experiments (creative, audiences, bids) to improve qualified traffic and assisted conversions
- Top‑of‑Funnel Awareness (CTV/OVV): Launch and scale awareness campaigns (e.g., CTV/Performance TV) and connect them to downstream measurement and retargeting
- Measurement, Reporting & Insights: Own full‑funnel KPIs, build dashboards, diagnose performance, and deliver clear, actionable recommendations to stakeholders
Requirements:
- 7+ years of B2B paid media experience (agency or in‑house), owning PPC, paid social, and/or video/CTV programs; SaaS experience preferred
- Expert proficiency in core platforms, including Google Ads, Microsoft Advertising, LinkedIn Ads, and Meta
- Hands‑on experience with CTV/video advertising (e.g., MNTN, YouTube), including audience targeting, creative formats, and lift measurement
- Strong analytical and measurement skills, using GA4, Excel, and visualization tools, with a rigorous approach to UTMs, taxonomies, and conversion tracking
- Proven ability to hit MQL targets while maintaining lead quality
- Cross‑functional communication and collaboration skills
- Comfort presenting strategy, performance, and insights to executive stakeholders
- Experience translating performance data into clear, actionable recommendations