Tampa Bay TimesRemote
Email Marketing Product Manager, Marketing Te
United States
Full-time
1 hour ago
H1B Sponsor
Key skills
SailthruEmail marketingLifecycle automationSegmentation logicHTML/CSSCampaign testingVendor managementKPI trackingAnalyticsPerformance Optimization
About this role
Tampa Bay Times is Florida’s largest newspaper and a trusted source of independent journalism. They are seeking an Email Marketing Product Manager to drive subscriber growth through effective email campaigns and lifecycle marketing. The role involves hands-on execution and optimization of email marketing strategies using the Sailthru platform.
Responsibilities:
- End-to-end ownership of Sailthru as our core email and lifecycle platform
- Operationalize marketing campaigns by: Translating campaign briefs into Sailthru-ready requirements, Standardizing workflows, templates, and audience logic, Ensuring campaigns can be launched quickly and consistently
- Own and optimize Sailthru usage, including: Audience segmentation and behavioral targeting, Journey setup and automation, Template frameworks and personalization logic, Deliverability, QA, and send-readiness best practices
- Hands-on build and execution of acquisition, onboarding, engagement, retention, and winback campaigns
- Advanced audience segmentation using behavioral, transactional, and engagement data
- Automation architecture, journey logic, trigger-based campaigns, and personalization frameworks development
- Ownership of email template systems, dynamic content blocks, QA, and send-readiness processes
- Campaign testing (A/B, subject lines, creative, cadence) and performance optimization
- Deliverability monitoring, list hygiene, and governance standards
- Data imports, audience validation, and campaign readiness workflows
- Vendor management (Mather & Inka), translating marketing needs into technical requirements
- KPI tracking in partnership with Analytics, optimizing for engagement, conversion, retention, churn, and LTV
Requirements:
- 4–7 years of hands-on email marketing and lifecycle automation experience
- Deep expertise in Sailthru (or similar ESP/CDP such as Braze, Iterable, or SFMC)
- Experience personally building and launching campaigns — not just overseeing strategy
- Strong understanding of segmentation logic, behavioral targeting, and customer data
- Proven track record optimizing email performance through testing and iteration
- Working knowledge of HTML/CSS for email templates
- Experience in subscription, media, or DTC environments preferred