Content Marketing Manager

Datasite is a global leader in facilitating economic value creation for companies. The Content Marketing Manager will develop and implement a comprehensive content strategy that enhances brand positioning and supports demand generation across the Americas, while collaborating with various teams to optimize content for diverse audiences.

Responsibilities:

• Support the development and implementation of a comprehensive content strategy aligned to Americas regional marketing plans and broader global initiatives
• Translate market insights into a cohesive editorial vision that supports the objectives and outcomes for awareness, demand generation, and audience engagement programs and initiatives within the Americas
• In partnership with the Americas marketing team, maintain content calendar and deliverables aligned with program timing and execution
• Produce and refine high-quality content — blogs, web copy, videos, email campaigns, social media, thought leadership pieces, product collateral, sales tools, and speeches/talking points — with accuracy and a strong understanding of the M&A, financial services, and FinTech landscapes
• Tailor content for diverse audiences, including investment professionals, corporate deal teams, advisors, and internal stakeholders
• Apply SEO best practices to enhance organic visibility and content discoverability
• Monitor performance using analytics tools and contribute insights to optimize content, messaging, and go-to-market approaches
• Partner closely with Regional Marketing Leads, Product Marketing, Demand Gen and Sales to align content to product positioning and campaign goals
• Work with subject-matter experts across the business to ensure technical accuracy and narrative clarity
• Support internal enablement by developing content that equips the GTM teams with messaging and positioning aligned to strategic priorities

Requirements:

• 3-5 years of professional experience in content marketing, editorial, or related roles, ideally in a B2B SaaS or FinTech environment
• Exceptional writing, editing, and storytelling skills, with the ability to distill complex topics into persuasive, clear, and audience-relevant content
• Experience managing a content calendar across channels and formats
• Hands on experience with multi-channel content creation – social, live and virtual events, short and long form video
• Familiarity with SEO fundamentals and content performance measurement
• Strong project management and communication skills
• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field
• Experience in financial services, M&A technology, private markets, or capital markets sectors
• Comfortable working within a fast-paced, collaborative, global SaaS organization
• Familiarity with marketing automation, CMS platforms (e.g., HubSpot, WordPress), and analytics tools
• Understanding of audience segmentation and content personalization for demand programs