Field Marketing Manager (ABM)

Sprout Social is a company focused on social intelligence and customer connection, and they are seeking a Field Marketing Manager to execute their account-based marketing strategy across priority vertical accounts. This role involves managing ABM programs, conducting research, and collaborating closely with Sales and Marketing teams to drive pipeline creation and deal acceleration.

Responsibilities:

• Execute holistic, consultative ABM programs across 1:1, 1:few, and 1:many cohorts—translating strategy into highly targeted, account-specific experiences that support pipeline creation and acceleration
• Conduct account and industry research to inform personalized messaging, outreach, and program design, including insights into buying committees, competitive landscape, timing signals, and business priorities
• Deliver white-glove support for priority accounts (1:1), ensuring a seamless, premium experience across all touchpoints—from first engagement through opportunity acceleration
• Plan and execute targeted ABM tactics, including: Executive and field events (dinners, workshops, sporting suites, roundtables) Virtual and in-person webinars tailored to account and vertical needs Strategic gifting and direct mail aligned to account insights and deal stages Coordinated outbound plays in partnership with Sales and XDRsOwn end-to-end execution of ABM programs, managing timelines, vendors, logistics, and internal stakeholders to ensure flawless delivery
• Partner closely with Sales and XDR teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression
• Support personalization at scale by operationalizing research insights into repeatable ABM plays for broader cohorts
• Track, measure, and report on performance, including account engagement, pipeline influenced, pipeline created, and deal acceleration metrics
• Document ABM plays and learnings to improve repeatability, scalability, and cross-functional visibility globally
• Continuously test and optimize ABM tactics, bringing forward insights and recommendations to evolve our approach and improve impact over time
• Regularly report results and insights to Marketing and Sales leadership, as well as Marketing peers, by monitoring performance via marketing dashboards and analysis tools

Requirements:

• 6–8+ years of experience in field marketing, ABM, demand generation, campaign, or integrated marketing
• Hands-on experience executing account-based or highly targeted marketing programs
• Strong project management skills with the ability to juggle multiple initiatives and stakeholders
• Track record of planning and running regional marketing programs aligned with sales targets
• Ability to analyze campaign metrics and provide actionable insights
• A strong foundation in account-based marketing principles, with hands-on experience supporting 1:1, 1:few, and 1:many ABM motions across different stages of the funnel
• The ability to translate account, industry, and buying-committee insights into actionable programs that feel intentional, relevant, and timely to each audience
• Comfort operating in ambiguity—able to take a strategic direction and independently turn it into a clear execution plan without needing heavy oversight
• Proven ability to conduct deep account and industry research, synthesizing signals such as competitive context, org structure, intent data, and business priorities to inform program design
• A thoughtful approach to personalization—knowing when to go highly bespoke versus scaled-but-relevant to maximize impact and efficiency
• Experience delivering program outputs for executives and strategic accounts, with meticulous attention to detail and a high bar for quality
• Confidence managing end-to-end execution of ABM programs, including events, gifting, webinars, and outbound plays—owning timelines, logistics, vendors, and internal coordination
• A strong sense of ownership and accountability, ensuring programs move from idea to execution to measurement without stalls
• A collaborative, service-oriented approach to partnering with Sales, XDRs, and Marketing stakeholders, grounded in shared engagement, pipeline, and revenue goals
• Experience supporting outbound and deal-acceleration motions, including coordinating outreach timing, follow-up plans, and account-specific messaging
• Comfortable acting as the connective tissue between teams—bridging strategy, execution, and communication to keep programs moving forward
• Familiarity with marketing and sales tools (SFDC, Tableau, Hex) and an understanding of how ABM programs are measured
• A disciplined approach to documentation, playbooks, and process creation to ensure repeatability and scalability
• Curiosity around performance—consistently looking at results, learning from what worked (or didn't), and applying insights to future programs
• Action-oriented and solutions-focused, with a bias toward progress over perfection
• Highly organized, detail-driven and dependable—trusted to run complex programs independently
• Energized by collaboration, experimentation, and delivering experiences that genuinely resonate with customers and prospects
• Experience working with sales teams dedicated to verticals/industries, in particular Public Sector, Travel, Tourism and Hospitality, Healthcare, and/or Financial Services
• Experience using ABM platforms (6Sense) and CRM/marketing automation tools (Marketo, Salesforce)